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Strategy:

Contemporary Business Examples Benefitting from “RBV” Analysis. Strategy:. Wayne Smith, Ph.D. wayne.smith@csun.edu Department of Management. RBV – Tangible and Intangible Resources. In general, the Resource-Based View (RBV) helps with understanding the internal organizational landscape.

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Strategy:

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  1. Contemporary Business Examples Benefitting from “RBV” Analysis Strategy: Wayne Smith, Ph.D. wayne.smith@csun.edu Department of Management

  2. RBV – Tangible and Intangible Resources • In general, the Resource-Based View (RBV) helps with understanding the internal organizational landscape. • Chief Assumption: An organization’s managers drive success in the marketplace. • Within the RBV, we classify resources (assets) into “Tangible” and “Intangible”. • Tangible • Financial • Physical • Technological • Organizational • Intangible • Human • Innovation and Creativity • Reputation

  3. RBV Analysis(usually, rate/compare to competition)

  4. Tangible:Financial

  5. RBV - “VRIO” Analysis • Within the RBV, we can use “VRIO” Analysis. • Value • Is the product or process particularly valuable in some way? • Rarity • Is the product or process particularly rare (i.e., in few hands)? • Imitability • Is the product or process particularly hard to replicate? • Organization • Is there organizational capacity available to leverage the first three?

  6. VRIO Analysis(usually, rate/compare to expectations)

  7. Tangible:Physical

  8. Tangible:Technological

  9. Tangible:Organizational

  10. Intangible:Human

  11. Intangible:Innovation and Creativity

  12. Intangible:Reputation

  13. Value

  14. Rarity

  15. Imitability

  16. Organization

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