waterborne polyurethane market

1. MarketsandMarkets Waterborne Polyurethane Market worth $10.0 Billion by 2019 May 2015

2. Waterborne Polyurethane Market worth $10.0 Billion by 2019 According to a new market research report "Waterborne Polyurethane Market by Application (Coating, Sealant, Adhesive, and Elastomer), by Region (Europe, Asia-Pacific, North America, and RoW) - Trends & Forecast to 2019" the waterborne polyurethane (WPU) market is projected to grow from more than $6.5 Billion in 2014 to approximately $10.0 Billion by 2019, at a CAGR of 9.0% between 2014 and 2019. It also explains the driving and restraining factors of the global WPU market with an analysis of trends, opportunities, and challenges. Browse 64 market data tables and 53 figures spread through 124 pages and in-depth TOC on “Waterborne Polyurethane Market by Application (Coating, Sealant, Adhesive, and Elastomer), by Region (Europe, Asia-Pacific, North America, and RoW) - Trends & Forecast to 2019" The global waterborne polyurethane market has been growing rapidly during the last few years. The market is expected to continue growing at a healthy rate in the next five years, mainly driven by a growth in demand due to replacement of solvent-based polyurethane. Europe is the largest market for the WPU, the region accounted for more than 35.0% of the global market demand in 2014. The implementation of continuously increasing stringent regulations in the region is a major driving force for market in Europe. Asia-Pacific is the second largest market for WPU, followed by North America. The major factors attributing to growth of waterborne polyurethane market in Asia-Pacific is the rapid growth of various end-use industries in the region such as footwear, automotive, and construction. This study estimates the global market for 2014 and projects the expected demand of the same by 2019. This market research study provides a detailed qualitative and quantitative analysis of the global market. It also includes a comprehensive review of major market drivers, restraints, opportunities, winning imperatives, challenges, and key issues in the market. The market is further segmented and forecast based on major regions Europe, Asia-Pacific, North America, and Rest of the World. Various secondary sources such as encyclopedia, directories, and databases have been used to identify and collect information for this extensive commercial study of the waterborne polyurethane market. The primary sources, experts from related industries and suppliers, have been interviewed to obtain and verify critical information as well as to assess the prospects of the market. The WPU market is segmented by application and region. The market size of each region such as Europe, Asia-Pacific, North America, and Rest of the World (RoW) is projected in the report. The key countries such as U.S., China, Germany and Japan are covered and their market size is forecasted along with their growth rates. Coating: Largest Segment, By Application Coating is estimated to be the largest segment, both in terms of value as well as volume, in 2014 with a share of more than 30.0% in the total WPU market. Coating is also projected to be the largest segment throughout the projection year till 2019. The growth in coating application is expected to be driven by the increased use of WPU-based coating in end-use industries such as automotive and building & construction. Europe: Largest Consumer

3. Europe is the largest consumer of WPU globally, accounting for more than 35.0% share in the global waterborne polyurethane market in 2014 and is projected to grow at a CAGR well above the global average. WPU Market The WPU market is segmented into four major application segments; they are coating, sealant, adhesive, and elastomer. The demand for WPU in sealant application is expected to be the fastest among all the applications; Europe is estimated to be the largest region for sealant application segment in 2014. Leading companies such as Bayer MaterialScience LLC (Germany), Axalta Coating Systems (U.S.), BASF S.E. (Germany), the 3M Company (U.S.) and PPG Industries Inc. (U.S.) are focusing on the development of new WPU products through research and innovation, to expand their customer base and application areas. Ask for PDF of the Report @ http://www.marketsandmarkets.com/pdfdownload.asp?id=144901125 Waterborne polyurethane (WPU) is fully reacted polyurethane in a continuous water phase, resulting in a solvent-free medium. The health and environmental issues caused due to the use of solvent-based polyurethane can be avoided by using WPU-based products. The continuous investment in R&D by the market players has resulted in technological advances that have made WPU an effective substitute for the solvent-based counterparts. The wide array of properties, such as high abrasion resistance, high impact strength, and low temperature flexibility has resulted in its increased use in many applications. WPU is being increasingly used in a number of coating, sealant, adhesive, and elastomer applications. It is relatively costly,due to the high cost involved in manufacturing process and the requirement of skilled workforce during formulation. This factor acts as a restraint in the growth of waterborne polyurethane market. But the increasing public awareness about WPU products is a major opportunity for various market players. The major drivers contributing to the growth of WPU market are: Replacement of solvent based polyurethane Growth in end-use industries Quality matrix • • • The competitive scenario of the top players in the market has been discussed in detail. The top players of the industry are profiled in detail with their recent developments and other strategic industry activities. These include The Dow Chemical Company (U.S.), Bayer MaterialScience LLC (Germany), Axalta Coating Systems (U.S.), Henkel AG & Company (Germany), and PPG Industries Inc. (U.S.). Scope of the report: This research report categorizes the global market for waterborne polyurethane on the basis of application and region and forecasts market size in terms of value and volume, and analyzes trends in each of the regions. On the basis of application: The waterborne polyurethane market is further segmented into sub categories as follows: Coating Sealant Adhesive, and Elastomer • • • •

4. On the basis of region: The global market is segmented into four regions; Europe, Asia-Pacific, North America, and Rest of the World. Ask for Sample of the Report @ http://www.marketsandmarkets.com/requestsample.asp?id=144901125 About MarketsandMarkets™ MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 5000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions. Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve. MarketsandMarkets’s flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets. Contact: Mr. Rohan MarketsandMarkets™ 701 Pike Street Suite 2175, Seattle, WA 98101, United States Tel: 1-888-600-6441 Email: sales@marketsandmarkets.com Visit our Blog @ http://www.marketsandmarketsblog.com/market-reports/chemical Connect with us on LinkedIn @ http://www.linkedin.com/company/marketsandmarkets