Amazon to Big Bazaar : Companies push their own labels on shopping aisles

1. Amazon to Big Bazaar : Companies push their own labels on shopping aisles From detergents to electronic goods and fashion, retailers bet big on private labels as consumers look for affordable options within the branded universe

2. Latest News » Scroll down the online shopping aisles or walk Scroll down the online shopping aisles or walk over to the local supermarket, everywhere the over to the local supermarket, everywhere the rows are overflowing with smartly packaged rows are overflowing with smartly packaged but little-known brands, all jostling for space but little-known brands, all jostling for space with larger, storied names in their categories. with larger, storied names in their categories. Be it fresh milk or cosmetics, electronic goods Be it fresh milk or cosmetics, electronic goods or home care, private labels are all the rage or home care, private labels are all the rage today. today. Flipkart, Grofers, Amazon and Big Bazaar Flipkart, Grofers, Amazon and Big Bazaar among others are pushing their own brands among others are pushing their own brands more aggressively, their enthusiasm fuelled by more aggressively, their enthusiasm fuelled by the higher margins that these labels earn and the higher margins that these labels earn and the buy-in from a widening consumer group. the buy-in from a widening consumer group. For More Information → Amazon to BigBazaar