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2. Pretty Boys: Legendary Icons Who Redefined Beauty (and How to Glow Up, Too)

4. Description What was the inspiration for PRETTY BOYS? David Yi talks bringing power back to all the 'pretty boys' I wanted to turn the pejorative, “pretty boy” on its head and make it empowering. As we know, the word “pretty boy” has had a negative connotation in our Western culture. It’s usually used to demean someone and take agency and authority away from them due to either their looks, demeanor, or both. I wanted to bring back power to this term and allow those who perhaps never fit into the standard version of masculinity to embrace who they are from the inside out. To do so, I wrote an entire history book to celebrate expanded definitions of masculinity and prove that it’s always existed across time, place, and people. Ultimately, I hope this book is proof that one form of masculinity has never existed, that beauty has always empowered those who’ve used it, and that pretty has always been pretty powerful. How has inclusivity and diverse representation changed in the last couple of years within the beauty industry? In the past five years alone beauty has become democratized. No longer is it a one size fits all defined through a European lens, with models who have slim body shapes or poreless complexions. Today, beauty is defined by the beholder –and we are that beholder. It’s about time. We’re seeing brands with forty shades of foundations (and counting!), cosmetic founders who come from diverse backgrounds, and companies whose ethos is based upon all shapes, sizes, genders, and colors. My own brand that I co-founded, good light, champions beauty beyond the binary, meaning that it celebrates and includes all folks from all spectrums Which “Pretty Boy” in the book do you most identify with? This question is like asking a parent who their favorite child is –they don’t want to admit it but of course, everyone has one. I’d say that the one person I empathize with most are the Macaroni. These were Brits in the 1700’s who were young, stylish, wore makeup, and were transgressive in their outward appearance. Their parents didn’t understand them, society chided them, and greater culture poked fun at their entire existence. I feel as if young people today can relate, especially those who perhaps express themselves in unconventional ways outside of what Western culture deems as “normal.” There’s this one lampoon of a father who pokes fun at his son, who came back home with a new sense of style. He looks at him and says, “where did my son go?” I thought it was so human and how every generation can relate to a parent questioning their sense of self. What was one of the most surprising things you learned when researching this book? The most surprising aspect when researching this book was just how all of these people endured some kind of pain –this, whether physical (through plastic surgeries), mental (anguish brought upon through society), or emotional (trauma from their youth). What’s fascinating is that though they experienced hardships, they never allowed that to hold them back. Instead, they fueled their inner and outer beauties to allow them to rise above, conquer, and make history! If there’s one tutorial you would say every pretty boy should learn, what would it be? Every pretty boy should learn about cleansing and moisturizing. You should try to cleanse your skin twice a day, both morning and night, and then use a moisturizer as well.

5. That’s the bare minimum and all that I ask. More than that, skincare isn’t about results, or an act of vanity, or even about skin at all. To me, skincare is coming to terms with who you are. Gazing in the mirror both day and night, poring over your, well, pores, and appreciating what you see. It’s all about self-love and actualization and I hope more people can embrace who they are and come to love what they see.

6. BOOK COVER

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