1 / 6

Brien’s Watches

Brien’s Watches. Brien Lumpkin 2/27/14. Porters Competitive Segment. The Porter’s generic strategy that I will be employing the Focus differentiation. Better product/service within an industry segment. Target Segment.

parker
Download Presentation

Brien’s Watches

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Brien’s Watches Brien Lumpkin 2/27/14

  2. Porters Competitive Segment • The Porter’s generic strategy that I will be employing the Focus differentiation. Better product/service within an industry segment

  3. Target Segment • The segment that we will be targeting are male or females 21 years or older. • Rolex watches are more of a luxury item, so we will also be targeting people who have the ability and the desire to own this luxury item.

  4. Key benefits • Luxurious • Stylish • Durable • Timeless • Functional • Excellent reputation • Different styles

  5. Unique Capabilities • Can be bought in store or online • Most Rolex watches are water resistant • Most people believe buying a Rolex is an investment because it can help you get recognized in society and in the work place • The strongest brand name when it comes to watches

  6. Value Proposition • At Brien’s watches, we sell luxurious Rolex watches for all your different needs. We have athletic, casual, and many different styles of Rolex’s. Our main target are males and females of 21 year and older.

More Related