1 / 0

5 Ways to Get More Web Traffic

5 Ways to Get More Web Traffic. Zach Prez. About Zach Prez. Tea drinker Husband and father of 3 Soccer coach Cyclist Love Ms Pac Man Fave : Modern Family El Camino High School. 1. Search Engines. How Google Works.

parson
Download Presentation

5 Ways to Get More Web Traffic

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 5 Ways to Get More Web Traffic

    Zach Prez
  2. About Zach Prez Tea drinker Husband and father of 3 Soccer coach Cyclist Love Ms Pac Man Fave: Modern Family El Camino High School
  3. 1

    Search Engines

  4. How Google Works Create pages that are specific about the types of photography you do.
  5. Titles Need Keywords Each title should be unique to avoid overlapping keywords among your photography sessions. Don’t use the same keywords in all your titles. Don’t include your business name. Don’t include client names.
  6. Linking is Key Great sites to get links from: Photoshop websites Popular photography blogs Local newspaper websites Business partners (like a wedding coordinator’s site)
  7. 2

    Facebook

  8. Attract a Following Increases your online footprint Can deliver quick sales Boost to search engine rank
  9. Build Engagement
  10. Showcase Your Expertise Portrait arrangement ideas for a client’s home Tips for shooting at home Recommendations (like the best local venues) Inspiration (what to wear, hairstyles, poses) News topics (like Kodak filing for bankruptcy) Trends (like digital albums) Information about your gear Products (cards, ornaments)
  11. Add Personal Posts Fans expect to see more on your Facebook page than a stream of your latest photography sessions
  12. Profile Picture It should not change frequently It should be used across the web (for all social media accounts and in forums) It should be instantly recognizable as you (do not use a photo from a session) It should be clear (not small or blurry)
  13. 3

    Pinterest

  14. Become a Resource
  15. Make Photos ‘Pinnable’
  16. Get Pinned Add Pin It buttons next to images in blog posts
  17. See Who Pinned You pinterest.com/source/photographyspark.com
  18. 4

    Advertising

  19. Ad Options Try out Facebook Try Google AdWords Stay away from directories (like theknot.com)
  20. Create an Incentive Wedding venue tour Vendor introduction party Album review session Low-cost mini session Stress-free consultation Discount (like 10% off or a free print)
  21. Use a Custom Landing Page
  22. 5

    Blogging

  23. WordPress – Simple and Friendly Search-friendly Social-friendly Mobile-friendly Easy to build upon Easy to expand
  24. Clear and Inviting Headlines
  25. Engaging Homepage Most important post first Fast load Mobile friendly Headshot and bio Clear contact info

  26. FREE EBOOKphotographyspark.com

More Related