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Who Am I?. Strategy for Reform. Federal Policy. National Profile/Media. CS Education Reform. Curriculum. Teachers. State/Local Policy. Surfacing “C” in STEM. S. T. E. M. C. Students?. Curriculum?. Resources?. Teachers?. Schools?. Parents?. Image?. Policy.
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Strategy for Reform Federal Policy National Profile/Media CS Education Reform Curriculum Teachers State/Local Policy
Surfacing “C” in STEM S T E M C
Students? Curriculum? Resources? Teachers? Schools? Parents? Image? Policy Policy: Shared Cause of Issues
Policy Landscape: Layers of Complexity Federal NCLB ESL Perkins America Competes Etc. Testing HQT State Plans for $ Grad Credits University Admission State Standards Teacher Cert. State Local Resource Allocation School Board Requirements Etc. K-12 Classroom
Policy Framework* Teachers Curriculum Certification Students Courses Standards Credits $$$ Certification $$$ Standards Credits
Basic Framework • Advocacy should be seen as broad and broad-based • Believe that CS should be a fundamental part of education for all students • Make CS part of the audiences value narrative • Be part of a community!
Background Action Reform Basic Model for Advocacy
Step One -- Knowledge and Groundwork • Background and Context • Homework • Policy Context (laws, regulations, educational structure) • Political Context (players, opportunities, rat holes) • Establish the issues • Data and Arguments • Facts Matter • Stories Matter More* (Remember the value equation) • Be consistent, but flexible • Figure out what you want • Start at a high level, but be able to drill down
Starting Points: Core Arguments -- Why? • Jobs in Computing • Jobs Everywhere • Understanding the World
Where the STEM Jobs Will BeProjected Annual Growth of Total STEM Job Openings 2010-2020 • * STEM is defined here to include non-medical occupations. • Source: Jobs data are calculated from the Bureau of Labor Statistics (BLS), Employment Projections 2010-2020, available at http://www.bls.gov/emp/.
Where the U.S. Jobs Will BeTop 10 Major Occupational Groups 2010-2020 and Average Salaries in May 2011 Sources: Jobs data are from the Bureau of Labor Statistics (BLS), Employment Projections 2010-2020, available at http://www.bls.gov/emp/. Salary data are from BLS Occupational Employment Statistics, May 2011, available at http://www.bls.gov/oes/current/oes_nat.htm.
Exposure Matters • Students that take AP CS are 8 times more likely to major in CS • In the summer of 2010, Google surveyed a sample of its US employees about exposure to CS prior to college. • Nearly all CS majors (98%) reported being exposed to CS prior to college, compared to less than half of non-CS majors (45%). The nature of the exposure varied from reading about CS, after-school programs or camps, to middle or high school CS classes. • Those who went on to major in CS were more likely than non-majors to have had a CS class offered in their high school. • CS majors were more likely to have known that CS was a possible career path when they were in high school.
High School Advanced PlacementExams 1997-2011 Source: College Board, Advanced Placement (AP) Exam Data 2011, available at http://professionals.collegeboard.com/data-reports-research/ap/data. Calculus represents the combined data of Calculus AB and BC. Physics represents the combined data of Physics B, C:Electricity and Magnetism, and C:Mechanics. Computer Science represents combined data of Computer Science A and B.
Step Two -- Arguments Into Action • Set Goals • Short and long range • Outcome and process based • Seek Partners • Ideal coalition, locally lead: • Teachers • Higher Education • Corporations • Community Groups • Professional Societies • Key Issue – Partners must be singing from the same “song sheet” • Establish the base, move from there • Avoid* • Problem (no solution) • Problem (fix it for me) • Solution (no problem)
Step 3 -- Action into Reform • Find a champion* • Propose solutions • Organize, reach out, scan for opportunities • Apply pressure (top down – corporate interests, media; bottom up – grassroots, grasstops)
Platforms/Opportunities for Advocacy • Advocacy is about awareness -- use CSEdWeek (year round if you have to) • Summer town halls with your Member of Congress • Next Generation Science Standards -- How about a commitment from 200 teachers in this room? • CS&IT -- National conferences are great hooks for carrying out advocacy
Platforms/Opportunities for Advocacy • No bad time for advocacy ... but sometimes are better than others • Things run in cycles -- learn them: • Back to school? Reach parents? • August recess? Good for Federal folks back home? • Career fair at your school? Meet with school board? • Advocacy is fundamentally about applying pressure to carry out YOUR agenda.
Summary Background Action Reform • You will fail • You will have to be flexible • Policy reform will have to measured in years, if not decades • Regardless of level of policy change – NO SILVER BULLET
That’s nice, but what really matters is … … crossing the starting line.