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Keynote speakers are a common feature at conferences, conventions and various similar events. It is these people who create a framework of an event and set the tone of the main event that follows. Professionals looking forward to upgrade their knowledge and skills rely heavily on the individual presenting the keynote speech. These speakers also lend a direction to the goals and purpose of the conference at large. Let’s discover what makes for a good keynote session and the traits of the individual behind the keynote.
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Seven Traits of a Powerful Keynote Speaker • Keynote speakers are a common feature at conferences, conventions and various similar events. It is these people who create a framework of an event and set the tone of the main event that follows. Professionals looking forward to upgrade their knowledge and skills rely heavily on the individual presenting the keynote speech. These speakers also lend a direction to the goals and purpose of the conference at large. Let’s discover what makes for a good keynote session and the traits of the individual behind the keynote. • Primarily, a keynote speaker’s job is to take an event to the next level by giving a theme to the event. The hallmark of a good speaker lies in their ability to move the event forward in a clear and swift manner right from the beginning so that it inspires and unify the audience and at the same time helps in building a positive image of the speaker.
What truly makes the cut for them is in their ability to correctly gauge and approach the audience. Any underestimation and overestimation will only lead to confusion. A smart speaker works closely with the organizing team of the event to gain as much information about their target audience they intend to address. • Another important trait is that they do not overload their audience with excess information that could lead to confusion and irrelevancy. A good speaker will always use the spoken word as their tool to drive a point home and avoid using too many diverting props. Also, maintaining the right pace of presentation plays a major role in determining the success of the keynote event. Too slow a pace, and it drives the audience out. Going too fast on a presentation confuses them even more. Knowing when to intensify or slow down the pace of a session is a skill a good speaker should be well aware of.
Good Keynote speakers always try to align themselves with the audience by sharing their own personal experiences and observations. This way, they’re able to relate to the values that they’re trying to sell to their audience. It also helps in setting a theme to the event and establishing an atmosphere of mutual trust between the speaker and audience. • Ultimately, the success or failure of a keynote speech depends on the fact whether the audience managed to take home any of the learning and actionable concepts. If this doesn’t happen, the entire purpose of the keynote session stands defeated. • In the end, the idea is to help the audience internalize the principles that the speaker intends to convey and give them an actionable form. The age old wisdom on public speaking summarizes the job of a keynote expert. “Telling them what you’re going to tell them, tell them, and tell them what you told them.” And so, these are some of the traits which make or break a powerful keynote speaker.
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