Marketing activities across the Recruitment cycle

Communicate Outcomes Process & Convert Generate Prospects Process & Qualify Student Awareness Enrol Attend Experience Pre-Arrival Student Awareness Application Marketing activities across the Recruitment cycle Faculty Marketing & Recruitment Group (MaRG) activities Faculty brand & product specific (HDR, PG & UG - excludes corporate & internal communications) • Fac & GSB Branding • Product Advertising • Product branding • Fac & Dept web • Editorial material • School Visits (D&I) & liaison • Partner liaison/ visits (MC, MUFY etc • Fac Course Guides • Industry Events • Agent Briefings • Events • Media ‘profiling’ • Expos • Info Sessions • Web across faculty • Product Advertisements • Follow-up • Alumni R/S • Student surveys • Posters • Info Nights • Brochures • Orientation/ Induction • Direct mail • Industry Seminars • School Events • Club Sponsorship • Student Research • Student Testimonials • Dean’s Letter • Student Meetings • Conversion Activities • Fac e-newsletter • Sales & Faculty staff product briefings • In2Monash • Briefings • Pick-up Airport for Int’l students • Admin of COE • Letter of Offer • Follow-up • Uni e-newsletter • RM Follow-up • University coordination of events, Open day, IDP expos, Experience Mon etc • Monash Course Guides • Monash Branding • Alumni mag • Media • University Web look • IRS activities • Process applicants • Change Info • Make Offer University Marketing & Student Recruitment Division (MaSRD) activities University brand, policy & direction, coordination, International sales & admissions

Marketing activities across the Recruitment cycle

Marketing activities across the Recruitment cycle

Presentation Transcript

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