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Theme 6: Learning Outcomes. Planning and evaluating an intervention Participants will be able to: • critically examine the stages of a planned health promotion intervention and their relevance to individual practice
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Theme 6: Learning Outcomes Planning and evaluating an intervention Participants will be able to: • critically examine the stages of a planned health promotion intervention and their relevance to individual practice • justify a rationale for the evaluation of health promotion interventions and choice of evaluation methods Improving Health: Developing Effective Practice
Flowchart for planning and evaluating health promotion • Adapted from Ewles and Simnett (2003) Improving Health: Developing Effective Practice
Planning health promotion checklist (1) • To plan health promotion effectively, you will need to: • • assess needs of population/community • • prioritise the needs or issues you find • • examine particular issues to act upon • • identify critical reference group • Wass (2000) Improving Health: Developing Effective Practice
Planning health promotion checklist (2) • • Set aims and objectives • • Decide most appropriate response to problem • • Calculate resources needed to act effectively • • Plan how to evaluate activity • Wass (2000) Improving Health: Developing Effective Practice
Setting aims and objectives • An aim is a broad general statement about what you want to achieve. It’s your goal, your reason for undertaking an activity • Objectives are specific, focused statements about the steps you are going to take to achieve your aim Improving Health: Developing Effective Practice
SMART objectives • Specific • Measurable • Achievable • Relevant • Time-bound Improving Health: Developing Effective Practice
Writing aims and objectives • Aims • Promote • Improve • Develop • Encourage • Motivate • Support • Objectives • Identify • Ascertain • Obtain • Define • Demonstrate • Evaluate Improving Health: Developing Effective Practice
Terms used in evaluation (1) Improving Health: Developing Effective Practice
Terms used in evaluation (2) • Efficiency • • Extent to which aims/objectives achieved • Effectiveness • • Extent to which achievement leads to • desired outcome • Economy • • Extent to which outcomes are achieved economically Improving Health: Developing Effective Practice
Dilemmas in evaluation • How to: • • choose what to measure • • be sure results are due to the activity • • decide when to evaluate • • gauge what constitutes success • • judge if evaluation worth effort Improving Health: Developing Effective Practice
Some evaluation methods (1) • Quantitative methods • • Self-response surveys • • Interview-based surveys • • Audit and benchmarking • • Cost–benefit and ‘best value’ analysis Improving Health: Developing Effective Practice
Some evaluation methods (2) • Qualitative methods • • Semi-structured interviews • • Observation • • Focus groups Improving Health: Developing Effective Practice