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Where Have All the Records Gone? Challenges and Opportunities in Capturing Websites

Where Have All the Records Gone? Challenges and Opportunities in Capturing Websites. Phil Mooney Director, Heritage Communications The Coca-Cola Company. Importance of Branding. Standard Record Formats. Audio-Visual Materials. Web Preservation.

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Where Have All the Records Gone? Challenges and Opportunities in Capturing Websites

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  1. Where Have All the Records Gone?Challenges and Opportunities in Capturing Websites Phil Mooney Director, Heritage Communications The Coca-Cola Company 1 Classified - Internal use

  2. Importance of Branding 2 Classified - Internal use

  3. Standard Record Formats 3 Classified - Internal use

  4. Audio-Visual Materials 4 Classified - Internal use

  5. Web Preservation • On the right part of the screen is a flat representation of our 1st corporate website in 1995. • When I try to open it today, I get the message you see below. The software is substituting for missing fonts. • I no longer have an authentic version of the site as it would have been viewed in 1995. 5 Classified - Internal use

  6. Web Site Preservation – Early Efforts – Internet Archives ‹#› Classified - Internal use

  7. Web Site Preservation – Early Efforts – Internet Archives 6 Classified - Internal use

  8. Adobe PDF Scans • While we have had the ability for years to do captures with Adobe PDF, the files do not have the motion or interactivity that true website contain. • Each of the tabs or sections of the Diet Coke site to the right have movement or videos or deeper links that are lost. 7 Classified - Internal use

  9. Ford Case Study • Partnership with San Diego Based Supercomputer Center for the last three years. • Focused on corporate site only: Ford.com ‹#› Classified - Internal use

  10. Hanzo Archives • London Based Agency established in 2005. • Product developed for Litigation Support where part or all of Website might be required by the Court. • Regulatory Compliance/Records Management Applications. ‹#› Classified - Internal use

  11. Scope of Work • Quarterly capture of Selected Websites. • Corporate Sites • The Coca-Cola Company • Coca-Cola Conversations • Brand Sites: Over 500 in KO System • Coca-Cola Sprite Vitamin Water • Diet Coke Coca-Cola Zero ‹#› Classified - Internal use

  12. Country Sites • Great Britain Germany • South Africa China • Japan Brazil • Argentina ‹#› Classified - Internal use

  13. ‹#› Classified - Internal use

  14. Results to Date:Q1 and 2, 2010 • Total Number of Documents: 1.1million(HTML pages) • Images: 3.4 million • Other: 2.2 million(videos, Flash etc) • Compressed Data Size:64GB • Largest Collections: Corp + Japan ‹#› Classified - Internal use

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