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S ALES A GENTS

S ALES A GENTS. O UR O FFICES. In general: to select the best Real State agents to commercialize our projects. In New Orleans: 1. Finding the best collaborators for each of the US states and other countries 2. Showing our projects to the world

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S ALES A GENTS

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  1. SALES AGENTS

  2. OUR OFFICES

  3. In general: to select the best Real State agents to commercialize our projects. In New Orleans: 1. Finding the best collaborators for each of the US states and other countries 2. Showing our projects to the world 3. Making High Level contacts with Real State Agens, Tour Operators, Hotels, etc. Our aim is:

  4. Attending International Exhibitions. Organizing all kind of events with our agents. Media Ads. Publicity Market Research Traveling around the world How to obtain our aim:

  5. International exhibitions are, without doubt, the most important element for international marketing. Attendees use them to open new markets, to present new products and to support their collaborators. What is an International Exhibition?

  6. BENEFITS OF TRADESHOWS Commercial • Increases the network of contacts • It helps to see any updates or new projects in the market • Comparison of developments • Promote your own projects Publicity investment • New technologies • Local development • Exhibitions increase local investements in airports, roads, etc. • Cultural Exchange

  7. REASONS TO EXPOSE 1. In a short period of time, you can reach a massive network of people. 2. To set up a direct relation between developer and agent, face to face. 3. Obtain a high volume of information in a short period of time. 4. Set up commercial contacts. Meet with our agents and with future collaborators. 5. Sense the market and evaluate current and future tendencies and trends.

  8. REASONS TO EXPOSE (II) 6. Test the market, check with real and potential clients their level of satisfaction with our products and with our competitors 7. An exhibition gives you the opportunnity to obtain and inmediatte feedback of the acceptation of your project. 8. Meet up with other proffesionals and see the new tendencies and talk about the general problems. • 9. Know more about our competitors and their clients.

  9. REASONS TO EXPOSE (III) • 10. The best opportunity to meet up with possible agents that can commercialize our developments. • 11. Exhibitions are the gateway to the international market and they appear to be the basis when a company is expanding on an international level. • 12. Compair our prices with our competitors. • 13. Strengthen the corporate image of our company.

  10. REASONS TO VISIT 1. Obtain the most updated information about new developments and new bussines opportunities. 2. Pre-select the developments that you are interested in to commercialize them. 3. Directly check, before purchasing, the characteristics of the products 4. Compair prices and the different commision proposals of the developers. 5. Solve problems and exchange points of view about our needs.

  11. REASONS TO VISIT (II) 6. Know the new tendencies of the market. 7. Visit different developers and compair. 8. Asist to congresses, seminars, etc 9.Change the image of a developer about your company. 10. Evaluate the possibility of attending the following year as an exhibitor.

  12. Exhibitions and other Intern. Events • Congress • World Trade Centers • Work-shops

  13. EXHIBITIONS BROKEN DOWN BY • Activity • Frequency(occasional, quarterly, annually, etc...) • Especialty(tourism, real state, in Europe most of the exhibitions are like this) • Location(local, national, international etc...)

  14. THE POWER OF EXHIBITIONS IN THE MARKETING MIX • Exhibitions sell. • Exhibitions accelerate the process of purchasing. • Exhibitions are more effective than other marketing tools.

  15. EFFECTIVENES OF TRADESHOWS IN COMPARISON WITH OTHERS Telemarketing PP.RR Direct Mail Advertising Tradeshows Direct Sales

  16. BEST SOURCES WHERE TO GATHER INFORMATION Others Newspapers Sales People Consultancy Procurement Dept. Consumer Behaviour Congress/Seminars Company Visits Advertising in Shows Sales People Management Associatios Press Releases Tradeshows

  17. Before attending an exhibition • The decission of exposure: • Marketing strategy • To exhibit in a show it’s part of a wider strategy: • Corporate Image • Of trade and new markets • Decition of exhibition in an international show • Are we talking about a potencial market for our product? • Does our product answer to market requierments? • Do we have the strengh to stand up to the demands?

  18. Before attending an exhibition 2 • Do we know the problems of commercialization? • Is an exhibition the most efficient tool to promote our product? • Which is the most indicated show to attend? • How much is going to cost us? How much are we ready to spendr? • How much time are we ready to spend?

  19. Before attending an exhibition 3 Types of exhibitions: how to choose the right show: Web sites • -- www.ufi.org -- UFI (The Global Association of the Exhibition Industry) • -- www.auma.de -- Asociación Alemana del Sector de Ferias y Exposiciones • -- www.fkm.de -- Society for Voluntary Control of Fair and Exhibition Statistics • -- www.afe.es -- Asociación de Ferias Españolas • www.realtor.org.. National Association of Realtors.

  20. Activities After the Show Business Cards Analisis and Tradeshow Reports Thank notes for to all the visitors…. Attendance Reports • Competitors • Total Number of Visitors and Company Visitors • Activities during the exhibition • Evaluation of potencial contacts • Summary of clients and future agents and contacts • Made during the Show.

  21. INFORMATION GATHERED FROM • www.afe.es Asociación de Ferias Españolas(AFE ) • www.ufi.org Unión de Ferias Internacionales( UFI ). • www.icex.es Instituto de Comercio Exterior ( ICEX ) • www.afida.org Asociación de Ferias Internacionales de América • www.auma.de Asociación de Ferias de ALEMANIA (AUMA) • www.m-averlag.com Trade Publishers for Fairs, Exhibitions and Conventions

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