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The rise of digitalization and its effects on modern business practices can no longer be ignored. Being digital has become "life as we know it," especially since COVID-19 mandates that all businesses and consumers move to an online model. As a business owner, you likely have already made the transition to the web or are seriously considering doing so. As a result, you'll be able to win back existing customers and increase your chances of attracting new ones to grow your online business.
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