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Campaign Assessment Report Resource Development Group, Inc. February 23, 2006

Campaign Assessment Report Resource Development Group, Inc. February 23, 2006. ASSIGNMENT. Minimum of 40 interviews Depth of understanding and support for Enterprise Flagler’s economic development agenda Test funding goal of $263,000 per year x 5 Identify possible funding sources

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Campaign Assessment Report Resource Development Group, Inc. February 23, 2006

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  1. Campaign Assessment Report Resource Development Group, Inc.February 23, 2006

  2. ASSIGNMENT • Minimum of 40 interviews • Depth of understanding and support for Enterprise Flagler’s economic development agenda • Test funding goal of $263,000 per year x 5 • Identify possible funding sources • Identify potential leadership • Identify possible obstacles

  3. INTERVIEW POOL Retail 2 Advertising 1 Healthcare 1 Hotel/Motel/Resort 1 Consultant 1 Web-based 1 Construction Supply 1 CPA’s 1 Utility 1 Back Office 1 Property Managers 1 Rail 1 Individuals 1 Financial Services 9 Real Estate 7 Architects/Engineers 5 Attorney 4 Insurance 4 Associations 4 Developers 4 Media 3 Government 3 Construction 3 Manufacturing 2 Education 2 Auto Dealers 2

  4. INTERVIEW POOL • 17 of 20 Board Members • current EF investors • % of current funding • 17 non-investors

  5. KEY FINDINGS AND RECOMMENDATIONS • EF is unknown commodity • Broad support for program of work • Must have ED “go to” group and EF SHOULD BE it • “Thumb’s up” on Cornerstone Partnership • MUST HAVE benchmarks • Good potential to grow investor base

  6. PRIVATE SECTOR REVENUE POTENTIAL • $1 million • $200,000 per year • 5 year spread (2007 – 2011) • 400% annual increase in current private sector support

  7. CAMPAIGN CHALLENGES • Lack of knowledge about Enterprise Flagler. • Perceived “lack of alignment” • Unfriendly business environment • Lack of industrial spec space and office space

  8. HOW DO WE DO IT? • Elevate investments of current base • Broaden the investor base (50% - 60%) • Investor and community outreach/education • Alignment with public partners

  9. CAMPAIGN LEADERSHIP • Honorary Co-Chairs • 3 to 5 • Possible second layer • Campaign “working group” • Internal • Advice, counsel, assistance and oversight

  10. PRIVATE SECTOR REVENUE POTENTIAL Proposed FY 2006/2007 Budget

  11. KEY FINDINGS AND RECOMMENDATIONS Prioritize Sub-Strategies • 64% sited educating the community on best practices • 61% sited marketing to corporate executives with second homes in Flagler County • 54% sited developing relationships with site locators • 49% sited business visitations • 25% sited developing a commercial real estate database • 20% sited workforce development

  12. INVESTOR RELATIONS • Adjust and enhance investor levels • Re-align board composition • More opportunities for investor involvement • Comprehensive communications plan • Utilize broadcast and print media to “spread the message”

  13. THRESHOLD QUESTIONS • Questions, comments on findings and recommendations? • Do you want to move forward with a campaign? • What are our next steps?

  14. NEXT STEPS • Executive Planning Session • Settle metrics • Finalize program of work • Find “common ground” • Campaign Planning Session • Identify and Recruit leadership • Screen top 50 • Prepare collateral materials • Commence community outreach/education

  15. Campaign Assessment Report Resource Development Group, Inc.February 23, 2006

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