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Barnes & noble Presents: Fifty Shades of Newport

Barnes & noble Presents: Fifty Shades of Newport. By: Jordan King. B&N history. 1873 Charles Barnes opens book printing in Wheaton. 1917 First B&N bookstore in NYC 1971 Leonard Riggio bought B&N 1993 Starbucks Cafe 1997 B&N launches Website 2009 Nook e-reader. B&n stores and products.

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Barnes & noble Presents: Fifty Shades of Newport

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  1. Barnes & noble Presents:Fifty Shades of Newport By: Jordan King

  2. B&N history • 1873 Charles Barnes opens book printing in Wheaton. • 1917 First B&N bookstore in NYC • 1971 Leonard Riggio bought B&N • 1993 Starbucks Cafe • 1997 B&N launches Website • 2009 Nook e-reader

  3. B&n stores and products • Headquarters on 76th Avenue in Manhattan, NYC • 689 Retail Stores, 674 College stores • $317 Million 2012 • Nook HD+, HD, Color, Simple Touch • Textbooks (New, Used, Rentals) • Publishing • Magazines, Newspapers, Music, Movies • Bargain Shopping • Membership and Credit Cards • Books (All genres, all ages)

  4. E.L. James • Author of Fifty Shades of Grey, Fifty Shades Darker, Fifty Shades Freed • Erika Leonard pseudonym for Erika Mitchell • Lives in London • Used to be a TV Executive for BBC • $20 million since September 2012 • Plans to write more books

  5. The books • Genre: Erotica • First 13%, Second 11%, Third 8% • Started as Twilight Fan Fiction • Has sold over 70 million copies worldwide • Trilogy set record for fastest selling paperback, surpassing the Harry Potter series • Published in 33 different languages, sold in 37 countries • Fifty Shades of Grey Movie

  6. event • What: B&N Hosting 1st Ever • Question and Answer • Book signing • Where: Ocean Drive, Newport, RI • When: June 15th, 2013 • Who: Open to the public but adults only. • Details: • Books and Paraphernalia • Starbucks • 9.55 WBRU • http://www.youtube.com/watch?v=9ZT8IfsriHU

  7. Pr strategy/hook/challenges • Christian Grey Approved • Location • How can you resist a good pun? • Event name: 50 Shades of Newport • Press Release: Newport will be tied down when E.L. James… • Media Alert: Scandalous talk and laugher will dominate this year’s most anticipated event. • Photo captions: The sun will not be the only thing heating up on the day of June 15th, 2013. • Challenges • The Boston Globe Interview

  8. Targeted media • Newspapers • Newport News, Entertainment Reporter • The Boston Globe, Book Review Editor • The New York Times, Book Review Editor • Providence Journal, Lifestyle Editor • Providence Journal, Book Review Editor • Newport Weekly, Lifestyle Editor • Magazines • Newport Life Magazine, Editor • Mercury Magazine, Editor • Rhode Island Magazine, Events reporter • Blogs • The Penguin Blog, Penguin author • Rhode Island Monthly Blog, Editor • Radio Broadcast • WPRO 92.3 FM, DJ • Websites • Discover Newport website, Website manager

  9. Online Press room • Feature story • Fact Sheet • Photos and Captions • Press Release • Biography of E.L. James • Excerpt of Fifty Shades of Grey • Interview of author • Calendar Listing • Flyer

  10. Creative mailing ideas • Fifty Shades of Grey Key Chain • “Laters, Baby” Pin Pricing: $2.10 Total: $27.30 Pricing: $1.30 Total: $16.90

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