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Will your brand have a voice in the fast forward future?

Will your brand have a voice in the fast forward future?. Richard Huntington Planning Director, HHCL/Redcell. 1. People are falling in love with TV again Watching more Enjoying more TV is fighting back. “Sky+ is better than sex” ES magazine.

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Will your brand have a voice in the fast forward future?

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  1. Will your brand have a voice in the fast forward future? Richard Huntington Planning Director, HHCL/Redcell

  2. 1. People are falling in love with TV againWatching more Enjoying more TV is fighting back

  3. “Sky+ is better than sex”ES magazine

  4. “I would find it easier to live without my liver”Daily Star

  5. 2. The power of live TV is still watched liveMust watch live TV is gold dustCreate must watch live content

  6. 3. Ad skipping is not news Endemic in PVR householdsBut skipping is a national sport

  7. Ad recall remains strong in PVR homes

  8. 4. New advertising models Associated involvementNew techniques for targeting New forms of interactionNew means of evaluation

  9. 5. We may learn to love ads again

  10. “The adverts are as good as the programmes” % Source: TGI, 2004

  11. Less advertisingBetter targeting Higher standardsNew regulatory environment?

  12. 6. Brand DarwinismDeath of the level playing fieldSurvival of the fittest& funniestThe brand will sell the ad

  13. Little tigers 3 Classic 4 Olympic 5 2 1 8 6 Voltage Clean slate 7 11 9 10 Faded stars 12 Weak Presence signature Source: WPP Brandz, selected UK car brands 2001/2002. YouGov online omnibus 2004

  14. The future...TV advertising will surviveTV advertising has to change

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