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By: Abbie Dunaway Christina Myers Kylie Robertson

By: Abbie Dunaway Christina Myers Kylie Robertson. Boostmobile Overview. A division of Sprint Contract-free wireless service 2009 North American prepaid mobile service of the year by Frost and Sullivan Features: - “Nationwide talk, text, web, and walkie-talkie”.

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By: Abbie Dunaway Christina Myers Kylie Robertson

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  1. By: Abbie Dunaway Christina Myers Kylie Robertson

  2. Boostmobile Overview • A division of Sprint • Contract-free wireless service • 2009 North American prepaid mobile service of the year by Frost and Sullivan • Features: - “Nationwide talk, text, web, and walkie-talkie”

  3. Offer Monthly flat rate service • 17500 cities on the Nextel Network • No taxes or extra fees • Offered in 20,000 retail stores nation wide • Re-Boost available in 100,000 outlets

  4. Course Relevance • Appeals to rationale based on cost savings - Utilitarian • Highlights product features & advantages • Use of animation, celebrities and humor • Call to action websites

  5. Resources • http://www.vset.net/images/boost-mobile-pigs.jpg • http://4.bp.blogspot.com/_Qi2h9BFzDBA/SbfQeacdOZI/AAAAAAAAAhw/ucgpMNdrGDI/s400/unwronged_bicycle2_021509.jpg • http://www.totalprosports.com/wp-content/uploads/2009/05/danica-patrick-signs-some-man-boobs-in-new-commercial.jpg • http://www.boostmobile.com/ • http://www.youtube.com/watch?v=si1uFc1QrBg • http://www.youtube.com/watch?v=RGObGID6Cr4 • http://www.youtube.com/watch?v=iT89qfDx3yM

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