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The Power of Digital Media in Changing Power Relationships

This lecture explores how digital media can serve as a "slingshot" to disrupt traditional power dynamics. It examines case studies and discusses the promise and perils of social action in cyberspace.

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The Power of Digital Media in Changing Power Relationships

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  1. Lecture 11:David’s Slingshot: Professor Victoria Meng Do digital media help the underdog?

  2. Review: Flew • Technology (Media) • = object + activity + context • = tool + skill + infrastructure • Example: • PowerPoint presentation + • Making and using the presentation + • Factories, utilities, schools, etc.

  3. Course Design • Unit I: Imagination and Practice • (activities and skills) • Unit II: Forms and Styles • (objects and tools) • Unit III: Identity and Community • (context and infrastructure)

  4. Course Design

  5. Course Design

  6. Why Politics Matter Political Activism, broadly defined. Typical reactions to the word “politics”: it’s “boring,” “dirty,” and “too much trouble.”

  7. Why Politics Matter Politics is an important context for understanding media technology.

  8. Why Politics Matter Can digital media be a “slingshot” that changes traditional power relationships? David and Goliath

  9. Lecture Outline • “The Promise and the Peril of Social Action in Cyberspace” • (Gurak, 1999) • “Photoshop for Democracy” • (Jenkins, 2006) • An Inconvenient Truth(Guggenheim, 2006) • MoveOn.org; Haystack

  10. Reading: Gurak The Internet during the 1990s: a different digital experience.

  11. Reading: Gurak • The Internet during the 1990s: a different digital experience. • Starting to become a “democratic” medium • Hardware and software were expensive, difficult to use, and slow • Relatively few users who had a lot in common: “Net Community”

  12. Reading: Gurak Case Studies: Lotus MarketPlace, 1990; Clipper chip, 1994.

  13. Reading: Gurak Case Studies: Lotus MarketPlace, 1990; Clipper chip, 1994. Method: Collecting Internet communications, tracking sources and dates, and performing rhetorical analysis.

  14. Reading: Gurak Case Studies: Lotus MarketPlace, 1990; Clipper chip, 1994. Method: Collecting Internet communications, tracking sources and dates, and performing rhetorical analysis. Conclusion: the Internet changed how information was delivered and the nature of social action.

  15. Reading: Gurak Promise: “…the speed and reach of online delivery along with a powerful community ethos made the issues clear and immediately accessible…” (248)

  16. Reading: Gurak Promise: “…the speed and reach of online delivery along with a powerful community ethos made the issues clear and immediately accessible…” (248) Peril: “…in cyberspace, certain voices/texts can easily become dominant, whatever their level of accuracy.” (259)

  17. Gurak: Characteristics of Internet Delivery Internet v. mail, telephone, face-to-face

  18. Gurak: Characteristics of Internet Delivery

  19. Gurak: Characteristics of Internet Delivery

  20. Gurak: Characteristics of Internet Delivery

  21. Gurak: Characteristics of Internet Delivery

  22. Gurak: Characteristics of Internet Delivery

  23. Gurak: Characteristics of Internet Delivery

  24. Reading: Jenkins Convergence Culture by Henry Jenkins

  25. Reading: Jenkins “The current diversification of communication channels is politically important because it expands the range of voices that can be heard: though some voices command greater prominence than others, no one voice speaks with unquestioned authority.” (208)

  26. Reading: Jenkins “The new media operate with different principles…: access, participation, reciprocity, and peer-to-peer rather than one-to-many communication. Given such principles, we should anticipate that digital democracy will be de-centralized, unevenly dispersed, profoundly contradictory, and slow to emerge.” (208-209)

  27. Reading: Jenkins “The new political culture – just like the new popular culture – reflects the pull and tug of these two media systems: one broadcast and commercial, the other narrowcast and grassroots.” (211)

  28. Reading: Jenkins “…crystallizing one’s political perspectives into a photomontage that is intended for broader circulation is no less an act of citizenship than writing a letter to the editor of a local newspaper that may or my not actually print it.” (222)

  29. Reading: Jenkins Red v. Blue (2003-2007)

  30. Community v. Isolation An Inconvenient Truth (Guggenheim, 2006)

  31. Community v. Isolation An Inconvenient Truth (Guggenheim, 2006)

  32. Community v. Isolation An Inconvenient Truth (Guggenheim, 2006)

  33. Review: Friedman

  34. End of Lecture 11 Next Lecture: “Spending” Time: Is there balance between mass production and customization?

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