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This book provides in-depth coverage of marketing concepts essential for IBPS Specialist Officers exam preparation, with chapters on consumer behavior, branding, and distribution channels. Includes model papers for thorough practice. Ideal for Bank PO and Clerk exams.
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Reference Books for Marketing Officer IBPS recruitment Specialist Officers Common recruitment Process (CRP)
Objective Marketing Aptitude (English) by Arihant Experts) • Objective Marketing Aptitude is a comprehensive book for candidates preparing for various competitive examinations. The book comprises of chapters on introduction to marketing, marketing environment, consumer behavior, market segmentation, channels of distribution, branding, packaging, and labeling and consumer protection. In addition, the book consists of model papers for thorough revision and final practice. This book is essential for candidates appearing for Bank PO and Clerk examinations such as IBPS PO, SBI PO, LIC AAO, and Railway Recruitment Exams.
IBPS Specialist Officers CWE Marketing Officer Exam Practice Work Book
Marketing Aptitude for Bank Clerk/ PO/ Specialist Officer Exam (English) by Nitya Krishnan Publisher: Disha Publication
Marketing Aptitude 8th Edition (English) by SimaKumariRamesh publishing House
Marketing Aptitude 8th Edition (English) by SimaKumariRamesh publishing House • This comprehensive book is useful for the candidates of IBPS (CWE), SBI PO/Clerk, Regional Rural Bank (RRB), Bank Specialist Officer, Management Trainee, LIC/GIC, BBA/BBS & Other Competitive Exams. This book includes Study Material for the purpose of practice of questions based on the latest pattern of the examination. Detailed Explanatory Answers have also been provided for the selected questions for Better Understanding of the Candidates.
Please ensure price , availability , latest editions while purchasing books from the publishers. • Given list of books for reference only.
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