201 Advanced Topics

1. Margaret Portier @tophile Jennifer Liddy @jennliddy VPA! 201Advanced Topics Using Twitter as a representative of VPA. #Tw101VPA

2. Branding What does it mean?

3. What is branding? • Branding is the practice of making a name, product, or image an easily identified representative of an organization and the goals, ideals, and personality of the organization for the purpose of attracting and retaining attention.

4. You are the VPA Brand Where? How? • When you align your social media accounts with VPA • When you share status updates • In class • In public • At conferences • Character • Tone • Attitude • Goals • Reputation

5. A Social Network is a Community Identify and engage with your community. Hi, I’m VPA! I like your style!

6. The Social Audience • Who do you want to reach? • Why? • Who do you reach? • How? • Who reaches you?

7. Twitter Followers Find them. Help them find you. • Identify your interests • Search hashtags and keywords • Follow thought leaders • Best information • Look at your followers • Use hashtags • Write a bio • Start conversations • Participate

8. Use Twitter to Engage Talk with your students and colleagues, not at them. What do you think? Looks good to me. How about this?

9. # Use a Class Hashtag • For students to discuss class and assignments • For you to answer questions • For announcements • For sharing interesting information • To generate outside interest • Start a buzz • Interest a new class of students • Engage with past classes • Ex. #Rotoloclass #Tw101VPA

10. Develop Your Reputation With Students With Colleagues • Be equal • Be approachable • Be friendly • Be inclusive • Be a good model • Share your expertise • Embody the VPA Brand • Be equal • Be approachable • Be friendly • Be inclusive • Be a good model • Share your expertise • Embody the VPA Brand Do you notice a trend?

11. How to Engage Broadcast Receive • Tweet @ your followers • Ask questions • Share notable events • Brag about your students • Share your interests • See trends • Pick up tips • Answer questions • Learn something new

12. Privacy and Security Nothing on the internet is every fully private. Shh. Don’t tell. I can’t keep secrets.

13. Security • Keep your passwords secret • Use different passwords for every account • Don’t share your personal information online • Phone number • Address • Email • Etc.

14. Personal vs. Professional Identities Personal Professional • For your friends and family • Private? • You represent VPA • Stay true to the VPA Brand • Shouldn’t be private • Don’t be a robot

15. Use common sense. • Do not post material that is: • Harassing • Obscene • Threatening • Make sure conduct is consistent with University Policies • Follow laws • Remember who you represent

16. Mistakes and Recovery Uh oh. Now what? Look at this! RT Uh oh. I shouldn’t have Tweeted that.

17. Don’t Panic, Apologize • Initial reaction is to cover up mistakes or pretend they didn’t happen. • WRONG • Increases negative reaction • Own up to the mistake and apologize. • RIGHT • Transparency • Honesty • Move on but don’t ignore

18. Dealing with Negative Attention • Stay true to the VPA Brand • Stick to ideals and goals • Opportunity for new discussion • Clarify what was intended • Take a deep breath • Monitor – should you let it go? • Apologize? • Let your group help

19. Negative Attention – Personal Attack • What are Trolls? • People who post deliberately provocative or inflammatory messages to cause maximum disruption • Regular part of internet life • Don’t engage Trolls • A form of encouragement • Stay positive

20. Margaret Portier @tophile Jennifer Liddy @jennliddy Huh? Do you have any questions? Tweet us any time @tophile and @jennliddy #Tw101VPA