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Hello

Hello. We a programmed. t o ignore. almost everything. And notice. the interesting the unexpected the important. Unfortunately,. o ur world is full of boring CLUTTER. So let’s create something MEANINGFUL. that’s interesting, unexpected, and important. The Business of Being a Hero.

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  1. Hello

  2. We a programmed

  3. to ignore

  4. almost everything

  5. And notice

  6. the interestingthe unexpectedthe important

  7. Unfortunately,

  8. our world is full of boring CLUTTER

  9. So let’s create something MEANINGFUL

  10. that’sinteresting,unexpected,and important

  11. The Business of Being a Hero

  12. what is a hero?

  13. HERO:“a person of distinguished courage or ability, admired for his or her BRAVE deeds and NOBLEqualities”

  14. brave = courage“the quality of mind or spirit that enables a person to face difficulty, danger, pain, etc…”

  15. NOBLE:“of an exalted moral or mental character or excellence” “Synonyms: lofty, elevated, high-minded, principled; magnanimous; honorable, estimable, worthy, meritorious.”

  16. HERO:1. (courageous) the desire to overcome obstacles2. (noble) for worthy, grand, morally just and sometimes altruistic reasons

  17. JOSEPH CAMPBELL Fairy Tales (personal) “the youngest or despised child who becomes the master of extraordinary powers—prevails over his or her personal oppressors” Myths (world historical) “he or she brings back from his or her adventure the means for the regeneration of society as a whole”

  18. In short….Heroes go on quests for: - personal improvement - to make the world a better place

  19. Ok….So what does this have to do with BUSINESS?

  20. What do you want to SELL?What do you want people to BUY INTO?What is the BETTER LIFE you are trying to CO-CREATE?

  21. Calling people to a higher purpose! • Do you want to help people improve themselves? • Do you want to help people improve the world?

  22. That’s EMPOWERMENT marketing!

  23. EMPOWERMENT marketing • It’s when brands and businesses help people see themselves as the emerging heroes • Everything you need is already inside; we can help you on your journey to improve your potential

  24. EXAMPLES • Nike Greatness is in you • http://www.youtube.com/watch?feature=player_embedded&v=LsXRj89cWa0 • http://www.youtube.com/watch?v=840bxoTK7pI • http://www.youtube.com/watch?v=ux6PnAp483Q • http://www.youtube.com/watch?v=0uNUp9L6qVQ • http://www.youtube.com/watch?v=0vKsEtpKwOA • http://www.ramtrucks.com/en/keepplowing/ • Apple 1984 = creative nonconformists rule • http://www.youtube.com/watch?v=HhsWzJo2sN4 • Yes We Can = working hard together we can solve our problems • http://www.youtube.com/watch?feature=player_embedded&v=jjXyqcx-mYY

  25. It’s not INADEQUACY marketing • The dark side • Makes people feel inadequate and incomplete without the brand • Brand = hero that saves the day • We all know it’s not true • It’s just businesses trying to sell us CLUTTER!

  26. The dark side • Axe = to get girls you need Axe • http://www.youtube.com/watch?v=WRnBHHcdHJQ • BK = people will freak out if the Whopper disappears • http://www.youtube.com/watch?v=aa8fHfo4uEI • etc

  27. So….

  28. You may think that there are 2 heroes! • You are a hero because you created this heroic business • Your audience are heroes become they are improving themselves and/or the world by participating into your business

  29. But really, from peoples’ perspectives THEY ARE THE HEROES and you, as a brand and business, are really a MENTOR

  30. You are a MENTOR on the hero’s journey • Mentor = Greek menos = purpose, force • INSPIRE: Make change irresistible but not mandatory • GIFT: Your gift makes the hero’s unlikely success seem possible

  31. So now that you know you are actually a MENTOR, what is your GIFT to the HEROES that will make their QUEST and your SHARED CAUSE succeed?

  32. To conclude…

  33. YOU are a MENTORPEOPLE are HEROES

  34. You INSPIRE them by awakening a need they already have in themAnd by providing them a GIFT to help them complete their journeys

  35. And remember…

  36. Is your story all about how great your brand or business is?Or is it about how GREAT people can be?

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