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home.attbi/~adamo97/FOSE/

http://home.attbi.com/~adamo97/FOSE/. Agenda. Fresh Results Search Engine Spies SEO Search Engine Optimization i-Search Digest Conclusion Questions?. Fresh Results. Snapshots of the Past How old is the snapshot? 403 Forbidden error robots.txt

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home.attbi/~adamo97/FOSE/

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  1. http://home.attbi.com/~adamo97/FOSE/

  2. Agenda • Fresh Results • Search Engine Spies • SEO Search Engine Optimization • i-Search Digest • Conclusion • Questions?

  3. Fresh Results • Snapshots of the Past • How old is the snapshot? • 403 Forbidden error • robots.txt • tells the robot (spider) which files it may spider (download). • Ususlly System Administrator’s Fault • iWon • Google’s crawler-based results now appear on the “Web Sites” section of iWon’s results and replace those previously provided by Inktomi.

  4. Search Engine Spies • A perpetually refreshing page that provides a real-time view of actual Web searches. • 2 Flavors • Filtered: attempt to remove "objectionable" searches • Unfiltered • Synonyms • Search voyeur • Live search display

  5. Search Engine Optimization • The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. • Optimization may involve: • design/layout changes • new text for the title-tags • meta-tags • alt- attributes • headings • changes to the first 200-250 words of the main text.

  6. Search Engine Optimization • Pricing Models • One-time flat fee • Monthly fixed fee • Revenue sharing • Pay-per-click • Pay-per-ranking

  7. i-Search Digest • A Critical Marketing Tool • How People find websites • (Survey done by Georgia Tech) • Search Engines – 87% • Links from other sites – 85% • Printed Media – 63% • Word of Mouth – 58% • Newsgroups – 32% • E-Mail – 32% • Books – 28%

  8. i-Search Digest • i-Search Community • Includes many industry leaders • Discussions focus on proper methods to optimize websites to achieve high rankings • Topics frequently covered include: • Spiders • Directories • Pay-per-click (PPC) search engines • International search engines • Industry specific or specialized search engines and directories

  9. i-Search Digest • i-Search Moderator: Detlev Johnson • SEO expert • Acknowledged as on the top five SEO experts in the world • Speaks at leading Internet conferences worldwide • Writes for leading Internet publishers and consults for Internet companies worldwide

  10. Conclusion • Are All Eyes on Google? • Google demands serious attention • Business that operates to make money • Thinking about tomorrow • True (pure) search engine • One of the oldest • Google clearly generates the most attention and traffic • Freshest results • Gaga over Google!

  11. Questions? • Don’t forget to check out my website at: http://home.attbi.com/~adamo97/FOSE/

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