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JEEP WRANGLER Campaign

JEEP WRANGLER Campaign. “ COME ALIVE ”. Media Used. Television & Billboard. Television.

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JEEP WRANGLER Campaign

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  1. JEEP WRANGLER Campaign “COME ALIVE ”

  2. Media Used Television & Billboard

  3. Television

  4. The Commercial opens with what appears to be a bug traveling through terrain/landscape/simple structure. It then pans in with rapid speed from the front path of the vehicle showing luscious scenery in the background of the Jeep, making the viewer realize that it is actually a Jeep Wrangler instead off a bug. It then zooms to a halt on the Jeeps signature grill and goes to a blank black screen, which says “ JEEP-Come Alive”

  5. The Announcer asks the viewer one or all of the following questions(Have you ever climbed a mountain, crossed a river, and traveled through a dense marsh, high cliff or sandy desert? Then he adds, Now you Can!“Come Alive with JEEP”

  6. Billboard

  7. Features the interior of the Wrangler and an amazing adventure ahead through the front window(forest) and visible in the rear view mirror is a conquered adventure showing another unbelievable landscape (cliffs and ocean).On the bottom right of the Billboard it reads in white lettering “ JEEP- Come Alive”

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