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MNGT 375: International Business Research Demo. Shana Gass, MLS Reference Librarian, Cook Library sgass@towson.edu September 2006. Types of Information. Industry & Competitors/Market Demographics Politics Culture Economics Business Climate Trade. Sources I’ll Demonstrate.
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MNGT 375: International Business Research Demo Shana Gass, MLS Reference Librarian, Cook Library sgass@towson.edu September 2006
Types of Information • Industry & Competitors/Market • Demographics • Politics • Culture • Economics • Business Climate • Trade
Sources I’ll Demonstrate • Europa World News • NTDB & Globus • Factiva • Business Source Complete • LexisNexis Academic • Statistical sources
Cook Library Subject Gateway for Management:http://cooklibrary.towson.edu/management Note: “Quick Search” for Articles searches only in general -- not business – databases. You’ll need more info for this project!
Get into the Databases from Off-Campus! • Click Towson University • Log in with 14-digit number from front of TU OneCard + last name
ABI/Inform • Note: Cook Library no longer subscribes • Consider Business Source Complete as a rough equivalent
Countries & Their Cultures... Background info from an authoritative database
Only available on-campus NTDB/GLOBUS…database includes Country Commercial Guides, Market Research…
Business Source Complete…database featuring articles + country, company, and industry profiles!
Identifying Companies by Country/Industry • Principal International Businesses (D&B)REF HF54.U5 P74 • LexisNexis Academic library database> Business > Dossier Create a Company List Search by geography/industry code or description • Kompassweb sitehttp://www.kompass-usa.com
Statistics • Consumer InternationalReserves HC79.C6 C636 • Market Share Reporter Reserves HF5410 .M35 • International Trade Administration, U.S. Dept. of Commerce: http://trade.gov • GlobalEDGE Int’l Business Resource Desk: http://globaledge.msu.edu/resourcedesk • OFFSTATS: http://www.offstats.auckland.ac.nz
Keeping Up with Your Country • BBC News • Blogrunner.com > All Topics > Countries & Territories • Google News Alert> search for your topic > create email alert (bottom of page)
More Info • For details on these & more sources, see:http://pages.towson.edu/sgass/courses • MNGT > Top International Business Sources • BUSX > Big 4 Business Article databases, APA Citation Guide • ECON > Keeping Up with Your Country Using News Feeds, Gadgets, & Email Alerts
Questions? Shana GassReference Librarian for ManagementCook Library, Towson Universitysgass@towson.edu / 410-704-2395 Thanks and good luck!