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INTRODUCTION Armenda Daye, Procurement Analyst, Acquisition Career Manager, DOI Overview of the new “Interest-Based Negotiations” course Personal Background Information 2007 & 2008 Contracting Competency Surveys Contracting personnel need improvement in negotiating skills
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INTRODUCTION Armenda Daye, Procurement Analyst, Acquisition Career Manager, DOI Overview of the new “Interest-Based Negotiations” course Personal Background Information
2007 & 2008 Contracting Competency Surveys Contracting personnel need improvement in negotiating skills 2-Day interactive IBN course developed to encourage employees to negotiate in a “fearless” manner
IBN Course Schedule and Registration 2010 Schedule Wednesday, March 24 – Thursday, March 25 Tuesday, April 20 – Wednesday, April 21 Wednesday, May 12 – Thursday, May 13 Wednesday, August 11 – Thursday, August 12 Registration • Federal Acquisition Institute Training Application System https://www.atrrs.army.mil/channels/faitas
Difference between my Position-Based Negotiation course with DoD and the new Interest-based Negotiation Concept-40 hour course-Emphasis on WINNING-Two Groups – 50% students represented contractor, 50% Government-Worked on math-laden proposal for 4 days and conducted the negotiation on 5th day-Negotiations were Emotional (apprehension, anger, tears)
Three Objectives • Distinguish between position-based and interest-based negotiation • Identify the interest-based negotiation process • Explain the elements of an interest-based approach to negotiating
Discussion of: • Definition of Negotiation • Types of Negotiation Methods • The Interest-based Negotiation Process
What is Negotiation? • Back-and-forth communication to reach an agreement • A means of getting what you want from others • An attempt to resolve differences
Why Do We Negotiate? Because we want or need: • Something others have • Someone to do something
What Do We Negotiate Over in Government Acquisition? • Price • Delivery • Quality
Two Types Of Negotiation • Position Based (The What) • Interest Based (The Why)
Position-Based Negotiation • Focuses on pre-determined solutions • Attacks the opposing parties’ positions • Produces unsatisfactory agreements
Interest-Based Negotiation (IBN) Focuses on all parties: • Individual needs • Organizational needs
Five Elements of IBN • Separate the people from the problem • Focus on interests, not positions • Create options for mutual gain • Define objective criteria • Develop your BATNA
1. Separate the People from the Problem People and problems get entangled by: • Emotions • Communications • Perceptions
Positions Involve a Predetermined solution Require justification (defense) End discussions Interests Examine “Why” a solution is preferred Require explanation (reason) Start discussions 2. Focus On Interests
3. Options for Mutual Gain • Recognize there can be > 1 option • Expand the pie thru Brainstorming
“Others in the industry do…” “The last time this happened we…” “The standard contract says…” What is customary Precedent Law 4. Objective Criteria (Mutually Acceptable Yardsticks)
5. BATNA Best Alternative to a Negotiated Agreement (Walk Away Position) • Consider what you will do if an agreement is NOT reached • Is Activated when Alternatives are OUTSIDE the negotiation • Must be real and concrete
Options “Inside” the negotiation Created with counterpart Potential solution(s)/ brainstorming BOTH you and counterpart receive benefit BATNA “Outside” the negotiation Created alone Fall back position if negotiation fails ONLY impacts you/your organization Options vs. BATNA
1-Separate the people from the problem 3-Create options for mutual gain 5-Develop your BATNA 2-Focus on interests not positions 4-Define objective criteria The IBN Process
Wife “I want a vacation in Las Vegas” Husband “I want a vacation at the beach” Vacation Problem
Wife “I want a vacation in Las Vegas” Husband “I want a vacation at the beach” Vacation Solution
IBN CONCEPTS SUMMARY • Understand your position and theirs • Recognize your interests and theirs • Explore options for mutual gain • Use objective criteria • Identify your BATNA and theirs
Program Office wants a sole-source contract Government Example of IBN Process: Negotiation with Program Office
1. UNDERSTAND YOUR POSITION AND THEIRS Your Position: Legally Sufficient Contract Their Position: Assured Quality Contractor
2. RECOGNIZE YOUR INTERESTS AND THEIRS • Your Interests: Competition, Best Value • Their Interests: Timely, Quality Service
3. EXPLORE OPTIONS FOR MUTUAL GAIN • Use of a Government-Wide Acquisition Contract (GWAC) • Use of an existing DOI Contract • Use of Sole Source Contract w/proper justification (FAR Part 6)
4. USE OBJECTIVE CRITERIA (for Negotiation with Contractor) • Rates in GWAC Contract(s) or existing DOI Contract(s) • Consumer Price Index • DCMA Forward Pricing Rates
5. IDENTIFY YOUR BATNA • Target Price in Pre-Negotiation Memorandum • Amount of the funded requisition • Ceiling Price in Pre-Negotiation w/concessions on delivery and/or quality