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Web 2.0 and the Creation of Local News Clusters Gary Graham 1 1 Manchester Business School, University of Manchester.

Web 2.0 and the Creation of Local News Clusters Gary Graham 1 1 Manchester Business School, University of Manchester. . Forecast of UK Regional Newspaper Market by Volume: 2005-2010 Source: Mintel, 2007, p. 7. Top 40 UK Regional Newspapers : Average Circulations % change: - 26%

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Web 2.0 and the Creation of Local News Clusters Gary Graham 1 1 Manchester Business School, University of Manchester.

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  1. Web 2.0 and the Creation of Local News ClustersGary Graham11 Manchester Business School, University of Manchester. .

  2. Forecast of UK Regional Newspaper Market by Volume: 2005-2010 Source: Mintel, 2007, p. 7.

  3. Top 40 UK Regional Newspapers : Average Circulations % change: - 26% Source: ABC/Newspaper Society, 2008, datasets.

  4. DATA ANALYSIS: September 2009 Source: ABC/Newspaper Society, 2008, datasets.

  5. PRODUCERS PRO-SUMERS Create, produce distribute, consume. Create, produce distribute. REVOLUTION CONSUMERS Consume http://www.demotix.com/iranelection

  6. Digital Age Newspapers Multi-Media Portfolio of News Services Television Printed Newspaper TV-Taxi Website Physical Product Print newspaper Mobile phone

  7. http://www.youtube.com/watch?v=xj8ZadKgdC0 http://www.youtube.com/watch?v=s8O-hv3w-MU

  8. Independently financed news consortia (IFNC’s) • ITV will stop producing regional news from 2012 – digital switchover is complete. • January 2010 - 8 bids selected (Scotland, Wales, Tyne Tees/Border) – 3 pilot projects: 2011. OFCOM: Criteria/protocols

  9. RICHARD HOOPER CBE QUOTE: .... genuine innovation, not just business as usual; strong multiplatform applications working together across the web, local newspapers, local radio and television where appropriate, utilising each different medium’s special characteristics; and finally, a revenue generation model that aspires to longer term sustainability.”

  10. BOTTOM LINE • £50 – 100 m funding for IFNC’s ... Utilise £130m • under spend licence fee for digital switchover • for disadvantaged groups/elderly. • 3.5% topslicing of the licence fee!!!!

  11. Independently Financed News Consortia (IFNCs)

  12. So what are the alternatives? BLANKET PAYWALLS

  13. UNC-CHAPEL HILL SCHOOL OF JOURNALISM USD “WEB 2.0 SOCIAL ECOSYSTEMS/MEDIA ECOLOGY”

  14. ANY QUESTIONS????

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