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WPTZ-TV Burlington - Plattsburgh Consumer Research Internet Presentation Interview Method Marshall Marketing Info: Data is proportionate by Gender, Age, Income & Ethnic Background, and is compared to projected Census Data. Telephone Interview Random Digit Dialing (RDD)

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  1. WPTZ-TV Burlington - Plattsburgh Consumer Research Internet Presentation

  2. Interview Method Marshall Marketing Info: Data is proportionate by Gender, Age, Income & Ethnic Background, and is compared to projected Census Data. Telephone Interview Random Digit Dialing (RDD) Listed & unlisted numbers Dates of Interviewing April 18 - 30, 2007 In-Tab 500 Respondents 18 Years of Age or Older Demographics: Gender, Age, HH income, Ethnic background, # of children, occupation, etc. (13 initial demographic questions) Consumer Categories: You have access to over 40 categories of business Media Usage: Newspaper, Radio, Television, Direct Mail, Internet, and more.

  3. Distributed Proportionately Data may be broken out by individual county or by a group of counties. The MM&C Data can also be separated by Zipcode Clusters. Marshall Marketing Info:

  4. CS COMPUTER/INTERNET/WIRELESS Do you currently...?

  5. UTILIZE INTERNET IN A MONTH How frequently do you utilize the internet in a typical month?

  6. PRODUCTS/SERVICES PURCHASED ON-LINE In the past 12 months, what products/services have you purchased on-line?

  7. ACCESS THE INTERNET When do you access the internet most often?

  8. INTERNET ACCESS OTHER THAN HOME Where do you have internet access OTHER than at home?

  9. HOW OFTEN ACCESS INTERNET If you access the internet from somewhere OTHER than at home, how often do you do that?

  10. MEDIA WEBSITES Why do you visit the websites of media outlets, such as television stations?

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