1 / 5

Acxiom Inc.: Consumer Privacy Challenges in E-Business

Acxiom Inc.: Consumer Privacy Challenges in E-Business. Chapter 9 Case 5. Privacy Problem in E-Business. Companies are increasingly capturing information that they use to help target sales.

paul2
Download Presentation

Acxiom Inc.: Consumer Privacy Challenges in E-Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Acxiom Inc.: Consumer Privacy Challenges in E-Business Chapter 9 Case 5

  2. Privacy Problem in E-Business • Companies are increasingly capturing information that they use to help target sales. • Consumers want the convenience of secure e-commerce without having their identifies stolen, being spammed, or having the aggregators of personal data knowing - and profiting from - every detail of their lives.

  3. Acxiom’s Largest Data Buyers • Telemarketers. • Retailers. • E-commerce companies. • Direct market marketers.

  4. Arguments of Data Privacy • Companies argue that increased privacy demands are placing undue burdens on their businesses. • Consumer rights groups and some business advocates argue that companies must find a more privacy-friendly position to their practice of data collection.

  5. Common Ground • Through the use of innovative new tracking and encryption technologies, companies could offer consumers the protection they want without subtracting from their sales numbers. • Companies could collect the same data, but not share it with others without first seeking permission, or assuring customers that sites that track web movements are held accountable for their practices.

More Related