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‘Europa Kijkdagen’ the Netherlands 13, 14, 15 May 2011

‘Europa Kijkdagen’ the Netherlands 13, 14, 15 May 2011. Barbara Lont, Ministry of Economic Affairs, Agriculture & Innovation Mieke Cornet, Management authority West-Netherlands. Content:. ‘Europa Kijkdagen’ Organization Communication Budget Results Lessons learned

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‘Europa Kijkdagen’ the Netherlands 13, 14, 15 May 2011

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  1. ‘Europa Kijkdagen’the Netherlands 13, 14, 15 May 2011 Barbara Lont, Ministry of Economic Affairs, Agriculture & Innovation Mieke Cornet, Management authority West-Netherlands

  2. Content: • ‘Europa Kijkdagen’ • Organization • Communication • Budget • Results • Lessons learned • Summary and conclusions 'Europa Kijkdagen' 13, 14, 15 May 2011

  3. Europa Kijkdagen • 13, 14, 15 May 2011 • 104 projects open for the public • 12 ERDF-programs (4 regional + 8 ETC) • European Commission, Europe Direct network, 2 Ministries 'Europa Kijkdagen' 13, 14, 15 May 2011

  4. Motivation and purpose • motivation:-art. 7-experiences 2007-2010 • Approach:-Projects telling the story: reliable messenger ’around the corner’-Regional managing authorities working together: same mission • Side effect-efficiency-less costs-better results 'Europa Kijkdagen' 13, 14, 15 May 2011

  5. Organization • 2009, 2010: regional open days • National open days: start December 2010 • 4 meetings, with all participants • Bottom-up approach with central coordination-projectselection and communication by regional programs-facilitation and support by ministries • Evaluation in June 'Europa Kijkdagen' 13, 14, 15 May 2011

  6. Projects • January: 150 projects • May: 104 projects (75 regional, 29 ETC) • Selection criteria:-voluntary basis-free of charge -accessability-weatherproof-something to do / to see 'Europa Kijkdagen' 13, 14, 15 May 2011

  7. Communication • Bottom-up approach, central coordination • Alignment between regional and ETC-programs • National campaign, customized by region • Website www.europaomdehoek.nl/kijkdagen • Twitter, Facebook • Additional communication by region • Press releases, regional, national 'Europa Kijkdagen' 13, 14, 15 May 2011

  8. Website and campaign • Landingspage www.europaomdehoek.nl/kijkdagen • 100 projectshttp://www.europaomdehoek.nl/projecten/kijkdagen • Widgethttp://www.europaomdehoek.nl/widgetmaken • Flyers, postershttp://www.europaomdehoek.nl/kijkdagen/pers • Flags, EU-information 'Europa Kijkdagen' 13, 14, 15 May 2011

  9. Website 'Europa Kijkdagen' 13, 14, 15 May 2011

  10. 'Europa Kijkdagen' 13, 14, 15 May 2011

  11. Budget • 2011: 95.000 euro (12 programs, 104 projects)-national campaign -changes to website + widget -development campaign -customizing by region (10 regions) -printing flyers, poster -ads -regional radio-additional costs • 2010: 85.000 euro (3 programs, 24 projects) • 2009: 50.000 euro (1 program, 10 projects) 'Europa Kijkdagen' 13, 14, 15 May 2011

  12. Results • Evaluation in June • Preliminary results 2011-104 enthusiastic projects-good cooperation between participating organizations-Google: 15.000 hits on ‘Europa Kijkdagen’ -hits on website www.europaomdehoek.nl April: 4269 (April 2010: 991) May: 6400 (May 2010: 889)-media attention:-number of visitors: 'Europa Kijkdagen' 13, 14, 15 May 2011

  13. Experiences / Lessons learned • Takes time; start on time • More use of social media • Only work with voluntary, enthusiastic projects 'Europa Kijkdagen' 13, 14, 15 May 2011

  14. Conclusions • Europe is ‘around the corner’ • Projects: many good ambassadors and messengers • Cooperation makes fun and pays off • Share the fun and join us! 'Europa Kijkdagen' 13, 14, 15 May 2011

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