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Idate – 22nd November 2005 - Montpellier.

Idate – 22nd November 2005 - Montpellier. New Mobile Services Era : Rich-Media and Interactive format, a new enabler. 2. 1. Example of application: TV News channel composed of 4 screen areas 1 > Interactive Navigation (e.g. Menu + Keys) 2 > Video (RTSP, DVB-H, …)

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Idate – 22nd November 2005 - Montpellier.

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  1. Idate – 22nd November 2005 - Montpellier. New Mobile Services Era : Rich-Media and Interactive format, a new enabler

  2. 2 1 Example of application: TV News channel composed of 4 screen areas 1 > Interactive Navigation (e.g. Menu + Keys) 2 > Video (RTSP, DVB-H, …) 3 > Hot-news (Slides show) 4 > Ticker (e.g. Stocks Exchanges News) 3 4 Mobile platforms drive the development of new business cases. • Failure of traditional iTV has been compensate by the use of SMS • TV and video on mobile a new market: • Users are ready to pay 10€ / month • Users spend about 20 minutes by day on mobile TV • Content is key, and Sport is a MUST have • Key advantages: Interactivity, Connected at any time, everywhere • New use cases and applications appear: • New consumption modes • New channel distribution for content • Convergence

  3. Interactive Mobile TV is more than watching TV • Display Ads from partners • Real-time Statistics from the game played • Real-time Comments from journalists • Access all matches of the multiplex, follow a specific match when desired • Get alerted and Replay Goals with direct VOD access

  4. Deliver additional dynamic content around the event for customer loyalty • Competition tables : games played, position, win/loss/draws, goals difference, points • Team & Players : pictures or interviews, matches composition, players positions in game • Statistics : appeareances, goals, yellow/red cards • Others : referees data, locations with maps, stadium picture & data,…

  5. Create additional revenue using known mobile usages • Personalization with Download offer : • Logos/videos/ring tones : team, players, goals • Goodies : Slideshows, screensavers,.. • Adapt interactive services via SMS/MMS • Voting • Quizzes, • Pronostics • Pools • M-Commerce : Book Tickets, Shopping, couponing

  6. Rich-media and interactive format a key enabler • The industry has released a new rich-media interactive format: SVGTiny /LASeR • Provides a quality of experience for which the end-user will be ready to pay for. • Deployable over any networks and platforms • 3G, ADSL, DVB, DTT, RTP, HTTP… • mobile, fix, set-top, PC, • Standardised: • Create a world community of content developer • Ensure a fair competition • Decrease the cost versus proprietary solution

  7. News/Info/Portals - News Portals,l Sports - Finance - Video Portal - Ring-Tones, Slideshow - Adult Entertainement - Rich Media Catalogs - B2B/ B2C / M-Commerce - Adverts, Marketing Applications - Messaging, Chat, IM - Intranet-2-Mobile - Man-2-Mobile - WebCast - Customer Service - E-Learning - Customer tracking - Alert / Push Entertainement - Multi-users Game - On-line Game - Card , Boards, Quizz - Cartoons Complete suite for Rich-Media Multimedia Dynamic Content XML Flash SVG Audio & Vidéo XML WebServices SGBD Audio & Vidéo GPRS / UMTS / DVB-H network Service Node Rich Media Engine Studio System Integrators Web Agencies Content Providers Symbian 6.0, 7.0 Smartphone J2ME DOJA Brew Hosting Solutions Providers Content Aggregators Creation Delivery Rendering Services

  8. Conclusion • Mobile initiates convergence of format platform, networks • Mobile create a new market for content providers, broadcasters and operators • New Rich-Media interactive standardized languages enable there deployment • More informations: • www.streamezzo.comwww.mpeg-laser.org • Gaelle.martin-cocher@streamezzo.com

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