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Purpose

Presentation from SSE featuring Second Life as a communication medium and Swedish Tax Agency overview for media psychology students. Explore role of media in communication and development of communication plans.

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Purpose

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  1. A Lecture at the Stockholm School of Economics with the Swedish Tax AgencyA Focus on Second Life November 12, 2007

  2. Purpose • This document presents the first lecture in the MSc program at the Stockholm School of Economics (SSE) and at the Swedish Tax Agency in which Second Life was used. The lecture took place on November 12, 2007. • The lecture was part of the Media Psychology course for MSc students taught by Professor Richard Wahlund, with the assistance of Associate Professor Robin Teigland and Carl Palsson of the Swedish Tax Agency for this lecture. • The purpose of the lecture was two-fold: • To introduce Second Life as a communication medium • The lecture was held in Second Life on SSE’s island, SSE MBA. • The Swedish Tax Agency representatives were in their office in Stockholm. • The MSc students and professors were in their classroom across town in Stockholm. • To present the Swedish Tax Agency in preparation for an assignment • Compliance Strategist Anders Stridh presented an overview of the Swedish Tax Agency that included the organization’s goals, vision, values, and understanding of taxpayers’ confidence and attitudes. • Anna Scocco and Linda Malmqvist from the Swedish Tax Agency’s Development Group presented an assignment in which the MSc students are to develop a communication plan for the Swedish Tax Agency in Second Life.

  3. Contents • Description of the Media Psychology Course • Presentations for the Lecture • Overview of Lecture • Presentation of the Swedish Tax Agency • Presentation of the Assignment for Media Psychology • Some Snapshots from the Lecture

  4. Description of the Media Psychology Course • This course focuses on three aspects of communications: • The psychological aspects of communications, i.e., what makes it effective or counterproductive • The role of the medium in the communication process • The development of a business or communication plan based on new – perhaps creative – media or media products • The aim of the course is that the students shall gain knowledge about, reach an understanding of, and develop insights into • The practical use of the role of media psychological aspects and the role of the medium itself in the communication process • Scientific methods for studying the role of the medium in the communication process and for media development • How to develop new businesses or communication campaigns based on new and primarily creative or interactive media or media products Click here for a Course description

  5. Contents • Description of the Media Psychology Course • Presentations for the Lecture • Overview of Lecture • Presentation of the Swedish Tax Agency • Presentation of the Assignment for Media Psychology • Some Snapshots from the Lecture

  6. Today’s discussion • 9:15 – 10:00 Setup and code of conduct for presentations in Second Life • 10:00 – 10:10 Presentation of the Swedish Tax Agency’s avatars • 10:10 – 10:30 Break • 10:30 – 11:20 What is the Swedish Tax Agency? • 11:20 – 11:30 Break • 11:30 – 12:00 Presentation of Assignment

  7. Contents • Description of the Media Psychology Course • Presentations for the Lecture • Overview of Lecture • Presentation of the Swedish Tax Agency • Presentation of the Assignment for Media Psychology • Some Snapshots from the Lecture

  8. Contents • Description of the Media Psychology Course • Presentations for the Lecture • Overview of Lecture • Presentation of the Swedish Tax Agency • Presentation of the Assignment for Media Psychology • Some Snapshots from the Lecture

  9. Click here for more information on the assignment

  10. Contents • Description of the Media Psychology Course • Presentations for the Lecture • Overview of Lecture • Presentation of the Swedish Tax Agency • Presentation of the Assignment for Media Psychology • Some Snapshots from the Lecture

  11. Setting up the lecture Students shared avatars so there were 1-2 students per avatar

  12. Presentation of the Swedish Tax Agency

  13. Swedish Tax Agency and SSE participants Anna Scocco alias Ansco Maximus Anders Stridh alias Gonzo Takaki Lima Lungu, alias Linda Malmqvist Carl Palsson alias Coca Cooljoke Karinda Rhode, alias Robin Teigland

  14. Anders Stridh and Anna Scocco presenting the Swedish Tax Agency in their office

  15. Students in the SSE classroom

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