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Revitalizing Identity: Unitarian Universalist Church Transformation

Transforming Unitarian Church of Edmonton to Unitarian Universalist, rebranding, logo design, and visual identity system creation.

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Revitalizing Identity: Unitarian Universalist Church Transformation

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  1. FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • The Unitarian Church of Edmonton • Established before the merger of the Unitarian and Universalist • associations of North America 40 years ago • Older members diminish Universalist influence • Newer members don’t realize they are Unitarian Universalists • Proposal to change the name to Unitarian Universalist Church of Edmonton

  2. FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Create a visual identity and identity system for the Unitarian Universalist • Church of Edmonton • Existing Name: • The Unitarian Church of Edmonton • Existing Logo:

  3. FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Association Logos • Neighbouring Logos

  4. FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Funky Logos

  5. FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Ideas

  6. FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • First Sketches

  7. FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Computer Renderings, Round One

  8. FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Computer Renderings, Round One (Variations)

  9. FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Back to the Drawing Board

  10. FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Computer Renderings, Round Two

  11. FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Final Logo

  12. FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Stationery

  13. FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Order of Service

  14. FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Web Site

  15. FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan

  16. FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan

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