social media expert

1. The Big Picture of Social Media Marketing ‘Social media marketing’, the term has created a huge buzz in the world of internet marketing.There are so many social media agencies in the domain and each social media marketingcompany goes all gaga on how important social media is for your business. However, the mainpoint is to study the ground reality behind the big term social media marketing. Is the socialmedia marketing paying you back in real time? Is it actually wise to invest your pocket share intoa social media agency? If you just concentrate on the term social network, then only you will get to know that it is meantfor socializing. The SMM professionals always say that the social media is no longer a platformto connect just with friends or families; however, the basic idea of the social network is toconnect with buddies and not to business, brands or products. Normally, business people enjoythe blissful feeling when they find their Facebook page or post earning likes or their tweetsgetting re-tweets. But, do they ever wonder that is their Facebook likes turning into real timecustomers? The facts and figures say that the social media marketing company fails to accomplish what promises to. Though Facebook is one of the leading social media network, but then it is a Socialmedia network and not a professional platform like LinkedIn. Statistics demonstrate that peoplehardly connect to business or brands through social media platforms; they treat social mediaplatforms as social networks and not search engines. On the contrary, many the businessorganizations think that merely creating a presence on the social media platform will ensuresuccess more than an optimized website. This is a clear myth, as no matter how flourished yoursocial media presence is, you need to have a website for making it in the virtual world. If a webuser wishes to know about property dealers, then he will type in his query in the search enginelike Google, Yahoo or Bing and not on YouTube or Facebook. However, the point here does not demoralize the practice of social media marketing; just wantedto bring the big picture into consideration that merely relying on the social media marketing willtake your business nowhere. Social media marketing is one such practice that can take you toyour potential customer but turning that potential customer to the real one, is still a long way togo. Nevertheless, if the social media marketing strategy is applied along with a well optimizedwebsite; then the results will be worth considering. Irrespective of the statistical presentation,social media marketing companies are making hard efforts to come up with the best possible solutions. The reason behind the failure can be the difference of what customers expect when they communicate with brands and what actually they are offered. No one would be interested inmaking professional recommendations or connections, unless he is given one or the otherprivileges. Discounts can serve the very expectations of the customers. Similarly, you need toconsider your customers’ needs and offer them what they want and earn what you want. There isa lot more to be researched on SMM before you finally end up hiring a social media agency.