Advertising Agency in Bangladesh

1. 2 + 2 + Advertising Agency in Bangladesh

2. Advertising • Advertising is a paid form of mass communication that consists of the special message sent by the advertiser or company, for the specific group of people for the specific period of time, in the specific manner to achieve the specific goals. • Basically advertising is a non personal presentation and promotion of goods or services or ideas by a company or advertiser. • Advertising includes oral, written or any audio visual message addressed to the specific group of people for the purpose of informing and influencing them to buy product or services.

3. Characteristics of Advertising • Advertising is a tool for market promotion. For this there are different tools available such as sales, promotional selling, publicity. One can easily hire an Advertising Agency in Bangladesh for the advertising of their products and services. • Advertising is aimed at achieving different objectives at one time. It is targeted to increase sales, create and improve the brand image. And sometimes it is targeted to build public relations and to make public aware on different topics. • Advertising is a knowledge and art for which one needs to creative and knowledgeable so that it should reach to the right people in a right way.

4. 6M of advertising • As per some experts advertising has 6 Ms, which are: • M – Mission – Advertising should have some objective • M – Money – There should a proper budget to deliver the advertisement. • M – Message – There should be a message in a advertisement. • M – Monitoring - Managing (organising) of Advertising Efforts. • M – Media - Advertising Media Selection and Media Scheduling. • M – Measurement - Measuring and Evaluating Advertising Effectiveness

5. Objectives of advertising • Major objective of the advertising is to inform and influence the buyers about the product and services. Moreover it also help buyers to get the new changes or details about the product. • Other major objective of the advertising is to remind the buyers. Marketers or Ad Agency in Bangladesh uses advertising to remind the products, quality and other certain things which are associated with the product. • Advertising is treated as the most powerful weapon in order to fight with the competition. It help marketer or company to distinguish their product and services from the competitors.

6. Objectives of advertising • Further, advertising also help to boost the sales by which a company can achieve their sales targets. A company can increase their sales by advertising about their product and services through different channels. • As the digital trend is increasing, Online Marketing in Bangladesh is also a great option to boost the branding and sales through channels like YouTube, Facebook, Instagram etc. • The companies who are satisfied with their sales, go for advertising to acquire fame and build reputation.