1 / 6

Strategy for videocon mobile phones to make it big in mobile handset industry

The Videocon Group is a $10 billion, global business conglomerate with a strong presence in Household Consumer Goods, Oil & Gas, Retail, Telecom, DTH and the Power sector.<br>

pawan125
Download Presentation

Strategy for videocon mobile phones to make it big in mobile handset industry

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Strategy for Videocon mobile phones to make it big in Mobile Handset Industry

  2. SWOT Analysis • Strength: • Videocon Group’s brand value • The company is financially capable to experiment with it’s product and marketing strategy • Strong distribution network • Good battery life of the products • Weakness: • Doesn’t target high end customers. • Poor positioning strategy: Customers doesn’t perceive Videocon as a mobile manufacturing company • Less advertisement S W O T • Opportunity: • Fast growing Smartphone market • Can launch various schemes by integrating with Videocon Telecom in CDMA as well as GSM segment • Threats: • Increasing popularity of other competitors like Lava, Karbonn, Intex etc. • Incapable to continuously adapt the sudden change in technology

  3. Why is Videocon’s Brand recall low in mobile Industry?

  4. Strategy of competitors: • The company’s core strategy should be to deliver right value at right price.

  5. Measures for Videocon to become No.3: • Reposition of Videocon mobiles to change the people’s perception

  6. THANK YOU http://www.videocontelecom.com/

More Related