Ball is in Your Court

1. Ball is in Your Court What Do You Mean by Surcharge? A surcharge is a portion of the worth of the sale. These surcharges are mainly used for covering the price of the charge of merchant service. Before you jump into the realm of Surcharge online processing, it is extremely vital to understand the advantages and disadvantages of surcharging. It is so because there are numerous rules, exceptions and state laws to check that you are compliant. An important thing to know about the concept of surcharging is that one can only surcharge credit cards. No one can surcharge debit cards. So, if the base of your customers uses debit cards much more than credit cards then surcharging might not be the right area you are hoping for. It has been seen that in online purchases and transactions ofdepartment store the usage of credit card is much higher than the usage of debit card. It is not to state that one cannot surcharge the credit transactions which do take place. The simple advantages of surcharging are that the headache of expense for carrying out processing shall no longer be falling on you. Shifting the charges to your customers, you will significantly diminish your expenditures while still permitting the customers their taste of payment type. Moreover, for the businesses with small margins, any price reduction can prove a massive help. But the path of surcharging is not always rosy. Yes, there are some potholes too. Actually, one of the hugest potential potholes to surcharging credit cards is the opinion of the customers. Your clients may hate surcharging so much that they decide to support other businesses giving a backseat to yours.

2. According to a study, it has been seen that customers overpoweringly respond that they are not willing to pay charges for using credit cards. It is possible that customers shall simply familiarize after some early complaints, but in case there are suitable alternatives like a nearby company that does not surcharge, one might end up in loosing such customers. You have to keep a check on the response of your customers. If you find them quite offended and there seems possibility of their losing your company, then you must try to get somewhat lenient in surcharging. In a nutshell, the ball is in your court. You have to decide whether you want it or not. While there is bright side of Surcharge online processing, there are dark patches too. So, just carry out a proper investigation before you get into the dealing of surcharging. What is the point if you meet your doom because of surcharging? Or there may be a chance to hit the right note with surcharge? So, make a sensible move! CONTACT US:- Payscout, Inc. Los Angeles • Atlanta New Jersey • São Paulo Shanghai 1.888.689.6088 www.payscout.com