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Triggering Talk Through Ads

Triggering Talk Through Ads. Jung Hyesook. 1. Student’s Proficiency. High school students, the 11th grade Average proficiency :  intermediate high. Reading & Listening : intermediate - high Speaking : intermediate - low. 2. Aims. Practice making hypotheses

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Triggering Talk Through Ads

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  1. Triggering Talk Through Ads Jung Hyesook

  2. 1. Student’s Proficiency High school students, the 11th grade Average proficiency :  intermediate high. Reading & Listening : intermediate - high Speaking : intermediate - low

  3. 2. Aims • Practice making hypotheses (guess what is about, inference) • Analyze the creation of meaning through figures of speech in advertisement

  4. 3. Resources • Magazine, Advertisements related to students' fields

  5. 3. Example-1

  6. 3. Example-2

  7. 4. Main rhetorical effects-1 • Generalization :synecdoche, a part for a whole +> a hand or a head → a whole person bread → food

  8. 4. Main rhetorical effects-2 • Displacement : metonymy, applying a word to something that is closely associated to it +> crown → king the cradle → childhood

  9. 4. Main rhetorical effects-3 • Symbolism : metaphor, a simile without a term of comparison +> the 1996 Microsoft Internet advertisement

  10. 5. Caveats and Options • Select ads with enigmatic pictures that are clearly separated from the text. • Be sure that the text of the ad is not too long • For the success of this activity, students should not look at the other part of ads • If you prefer pair work, have pairs of students do Student C's part (observer)

  11. Thank You !

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