Visitor Survey on Benefits at Pentland Hills Regional Park Activities: 2014 Results

1. Visitor survey on benefits provided by the Pentland Hills Regional ParkActivities in 2014 and results Katja Schmidt, René Sachse, Ariane Walz University of Potsdam, Germany 25 November 2015 OPERAs User Board Meeting, Edinburgh

2. User survey in the Pentland HillsGetting in touch and setting up the study • Ourquestions: • Who isvisiting, whathaschangedsincepreviousvisitorsurveys? • Whichbenefits do visitorsappreciatemost? • Wherearehotspotsofappreciation? • Howdo visitorswantthePentland Hills tobe like in 10-15 years? • ? First scoping in Edinburgh, Dec 2013 Visitor survey, Jun-Jul 2014 Online survey, Jul-Oct 2014 n=466 n=110

3. User survey in the Pentland HillsInterview locations

4. User survey in the Pentland HillsQuestionnaire design Information about visitor Origin, gender, age, frequency of visit, type trips, activities in PH, Company, motivations to visit, important areas, interest in land management, extension of RP Preferred spots „Within this map, please identify up to 3 places that you personally benefit from. (…)“ Rating „Please rate the following benefits provided by the Pentland Hills regarding their importance (personal/shared) on a scale from not important at all to very important. (1-5). …“ Weighting /allocation of points „Imagine you could allocate 100 points to ensure that the Pentland Hills keep their existing benefits…“ Preferences under trade-offs „Ideally, which combination of benefits will be provided by the PHRP in the next 10-15 years?“ List of ecosystem services in the Pentland Hills

5. User survey in the Pentland HillsLand management preferences based on trade-offs

6. Information about the visitorsORIGIN

7. Information about the visitorsCompared to the 1998 and 2006 surveys

8. Information about the visitorsActivities

9. Information about the visitorsCompany, Motivation to visit the Park, Important areas

10. Information about the visitorsInterest in land management, Extension of the Regional Park

11. Information about the visitorsUsed routes by interview location

12. Visitor hotspots in the Pentland HillsUp to three spots that visitors personally benefit from Points placed by interviewees Kernel analysis (points per sq. km) Survey: „Within this map, please identify up to 3 places that you personally benefit from. (…) “

13. Rating of benefitsImportance of benefits on scale 1-5 Experiencing nature Physical exercise Carbon storage Med. of pollutants Education Natural history Food Inspiration Habitat/Biodiversity Inspiration Carbon storage Habitat/Biodiversity Physical exercise Food production Experiencing nature Education Natural/cultural history Mediation of pollutants

14. Weighting of benefitsAllocation of 100 points across benefits Inspiration Carbon storage Habitat/Biodiversity Physical exercise Food production Experiencing nature Education Natural/cultural history Mediation of pollutants

15. Trade-off based landscape preferences

16. environmentalists nature lovers active recreation seekers insp. multifunctionalists rat. multifunctionalists

17. Results landscape preferences 13% 16% 48% 15% 9% 13% 16% 48% 15% 9%

18. Summary of our findings • Highlight non-monetary values of Pentlands • Results reflect visitors‘ preferences • Generally homogenous visitor profiles • Main landscape preferences  traditional „nature lovers“ • Future managment guidance: • support for nature enhancement • open to more intense use for climate change mitigation or recreation

19. THANK YOU!!