Peak Envelopes - Important Presentation Packaging Tips

1. Important Presentation Packaging Tips - Peak Envelopes

3. When you are starting out with your new business it is understandable that you want the best presentation packaging available. You will want your packaging to stand out from the crowd and showcase your product. We deal with a lot of small businesses who come to us with a desire for a new innovative and different type of packaging for their business; all of this comes at a cost. • We have been designing and producing packaging for small and large businesses for over a decade 11 years and what we have found is that new isn’t always better and simple can be more effective than complicated. This doesn’t mean we don’t and won’t look at new presentation packagingdesigns but just be aware they would come at a premium. Be sure you know what you want before you buy large quantities • As with most bespoke items custom made packaging has various set up costs which make the unit costs of low quantities of packaging for your new business probably higher than you would like.

4. Although there have been innovations with production techniques bespoke small volume packaging always comes at a premium. • You may be tempted to bulk buy on your first order to gain the benefit of economies of scale. Before you do that bear in mind that this is your new business and pride and joy and what you think you would like or will work in your market place may not turn out to be ideal in terms of branding. • You may end up with packaging you don’t like, so you have saved money in theory but it has really cost you. • It is generally better to test the market either by finding some suitable stock packaging or producing a limited run in the first instance.

5. Get advice and feedback from as many people as you can about presentation packaging • The presentation packaging supplier should be the expert and willing to give you advice • Most promotional box companies will happily give out previously produced samples to show the quality of their work • You will need to advise the size of the product and its weight • Ideally you will have a style of packaging in mind, we will always advise if we think there is a better packaging solution

7. After quoting and once prices have been approved, we would always ask for contents of the product so we can produce a plain sample for approval before production. Only once this has been approved do we move to the artwork stage and we would supply a lay down guide for this.