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Score Keepers

Score Keepers. Origins of Product. Identified a problem and a gap in the market from personal experience. Worked towards a USP and design. Identified a target market. Created CAD (Computer Aided Design) after market research. The Idea.

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Score Keepers

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  1. Score Keepers

  2. Origins of Product • Identified a problem and a gap in the market from personal experience. • Worked towards a USP and design. • Identified a target market. • Created CAD (Computer Aided Design) after market research.

  3. The Idea • The product is designed to prevent losing score during a tennis match. • There are two buttons in order to score a point each time you win or lose, you simply press a button on the device that is either in your pocket or attached to you shorts/skirt.

  4. The CAD (Computer Aided Design)

  5. Market Research • Identified our target market as middle age/elder members of tennis clubs. • Showed them the design and colour range, and asked whether product would be of interest to them. • Feedback was positive; liked product would buy dependant on price. • Market is growing as many more people are playing tennis. • Competition are the non-portable score keepers manufactured by ‘EZ-Score’ and ‘Prodirecttennis.com’

  6. Marketing Strategy • Identified USP as a ‘portable, durable and high quality score keepers for use during a tennis match/game situation.’ • We acknowledged that the USP would need to be promoted and we decided that we would tap into major sports retailers. • We would start by increasing brand identity and product awareness by advertising to local clubs (target market).

  7. The Business • Business Name: Score Keepers • Products/Services: Portable/high quality score keepers. • Business Classification:Private Limited. • Plan for next 5 years:Launch internationally. • Company Values:High quality products. • Businesses Base:Hastings • Initial Investment: £10,000 from bank and £10,000 initial capital invested by ourselves.

  8. Businesses Aims and Objectives Aims: • Increase brand identity. • Expand internationally. • Specifically isolate target market. • Create score keeping devices for other sports. Objectives: • Advertise in tennis clubs and shops windows. • Generate enough profit to expand. • Branch into major tennis tournaments e.g. Wimbledon • Successfully secure a considerable profit in order to afford market research into other sports and score devices.

  9. Ownership and Management of the Business • Private Limited Company (limited liability) • Flat structure business

  10. Sourcing the Finance • We would go to the banks to fund the sufficient start up money. We would invest in: • Rent for company base. • Starting up of the businesses accounts and website/ furniture for company base. • Prototype manufacturing. • Research into the most materials and product lifecycle. • Advertising.

  11. Production • We will get a company in China to source and manufacture the product: Total expenditure per unit is broken down into: • Key ring – 4p • Plastic for casing (Polyethylene Terephthalate) - £1 • Plastic for screen (Polyvinyl Chloride) – 15p • Electronics for device – 31p

  12. Questions We welcome any questions.

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