1 / 7

Ch. 11: Mass Communication Theory

Ch. 11: Mass Communication Theory. COM 4480: Communication Theory April 25, 2007. Mass Communication Theory. What are the top issues facing our world today? Agenda Setting McCombs and Shaw. Mass Communication Theory. Agenda Setting How is it done? Two arms of agenda setting research

pearlie
Download Presentation

Ch. 11: Mass Communication Theory

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ch. 11: Mass Communication Theory COM 4480: Communication Theory April 25, 2007

  2. Mass Communication Theory • What are the top issues facing our world today? • Agenda Setting • McCombs and Shaw

  3. Mass Communication Theory • Agenda Setting • How is it done? • Two arms of agenda setting research • What mediates agenda setting?

  4. Mass Communication Theory • Agenda Setting • Criticisms • Current Research

  5. Mass Communication Theory • Cultivation Theory • Gerbner • TV as the “great storyteller” • Two arms of Cultivation Research

  6. Mass Communication Theory • Cultivation Theory • Heavy vs. Light viewers • Mainstreaming • Resonance

  7. Mass Communication Theory • Cultivation Theory • Weaknesses

More Related