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Everything You Need to Know About Chatbots for B2B Lead Generation

Whatu2019s your honest reaction to the idea of chatbots for B2B lead generation? FOMO? Seems like everyone has them after all, so shouldnu2019t you? Or fear of alienating potential leads and future customers by failing to u2018presentu2019 a human u2018faceu2019 to them at all times? Or maybe even distrust, as to how can you be sure that artificial intelligence (AI) powered interface wonu2019t accidentally u2018sayu2019 the wrong thing.<br>

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Everything You Need to Know About Chatbots for B2B Lead Generation

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  1. What’s your honest reaction to the idea of chatbots for B2B lead generation? FOMO? Seems like everyone has them after all, so shouldn’t you? Or fear of alienating potential leads and future customers by failing to ‘present’ a human ‘face’ to them at all times? Or maybe even distrust, as to how can you be sure that artificial intelligence (AI) powered interface won’t accidentally ‘say’ the wrong thing. These are all valid reactions, and other may people have even more. So here’s the real question; to chatbot or not to chatbot? Here we are going to take a longer look at the concept – and workings – of B2B ‘leadbots’ – chatbots for lead generation – to help you determine if they might fit your B2B lead generation strategy or not.

  2. SOME HANDY CHATBOT STATS We know that some of you love stats. We do. So we’re going to start out here with some handy chatbot stats so you can better understand the state of their use in the B2B world right now. ● 80% of businesses expect to implement at least some chatbot automation by 2021. The Google search volume for the term “chatbots” has increased 19 times over the last five years. 67% of internet users report they have used a chatbot within the past year. ● ●

  3. ● ● 35% of consumers report they have made purchases via chatbots only. Businesses currently spend $1.3 trillion on customer service each year. Chatbots could save businesses up to 30% of those costs. 58% of companies currently using chatbots are B2B concerns. 71% of companies making use of chatbots have between 1 and 50 employees. The business areas most likely to benefit from chatbots are customer service (95%), sales and marketing (55%), and order processing (48%). In other words, there’s a big opportunity for B2B growth. ● ● ●

  4. B2B CHATBOT BASICS Before we dive deeper let’s make sure you understand just what we mean by chatbots for B2B lead generation in the first place. Chatbots aren’t real robots, of course, they are software, often powered by conversational AI, designed to provide a basic simulation of a conversation between human beings. Their use is often intended to automate some of the initial contacts businesses might have with prospects and leads. There are several different types of chatbots in common use:

  5. CHATBOTS BY TECHNOLOGY: AI – Can analyse a visitors request and answer it. These bots, however, are still having problems understanding natural human speech – although the most expensive of them is getting much better – and may indeed ‘say’ the wrong thing. Preprogrammed – Preprogrammed chatbots offer users a choice of several questions/ queries which they have been preprogrammed to answer.

  6. CHATBOTS BY LOCATION Chatbots are commonly utilized on: ● ● ● ● A main company website Social media A messenger service In email communications

  7. CHATBOTS BY PURPOSE ● ● ● ● Basic B2B lead generation Basic customer service Lead scoring Automation of some business processes (ie booking appointments, meeting scheduling etc.)

  8. CHATBOTS BY LEVEL OF HUMAN PARTICIPATION ● ● Full digital Partially digital (will cooonect a user with a human support person if needed)

  9. CHATBOTS BY WORK HOURS ● ● 24/7 Only activated out of standard business hours. As Pearl Lemon Leads is all about the power of human lead generation you might imagine we are a bit scared of chatbots, or, at least, afraid they’ll steal away business from us. However (unless we are already in it and just don’t know it) the days of the Matrix are still far off, and no chatbot has passed the Turing test yet. So no, we don’t fear the robopocalyse and in fact, embrace chatbots ourselves in various areas of our business.

  10. B2B CHATBOTS FOR LEAD GENERATION PROS ● ● ● ● ● ● ● TIME SAVINGS RESPONSE TIME B2B CHATBOTS CAN IMPROVE HUMAN TO HUMAN CONVERSATIONS GIVING AN OPTION TO SALES SPEAK HATERS YOU DON’T NEED DEVELOPERS GO BEYOND INBOUND CHATBOTS DON’T HAVE BAD DAYS

  11. B2B CHATBOT CONS ● ● DESIGNING CONTENT CAN BE HARD YOU’LL STILL NEED HUMANS

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