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Why be a Sponsor?

Learn how to sponsor new clubs from scratch, organize meetings, develop project management skills, and enhance marketing expertise to elevate your leadership. This guide covers identifying target companies, planning meetings, conducting demo sessions, and sustaining community club publicity to feed enthusiasm. Engage with the new club support team, plan a charter PR campaign, and extend your skills in sponsoring new clubs effectively.

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Why be a Sponsor?

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  1. Why be a Sponsor? • Extend your leadership skills • Develop project-management proficiency • Expand your marketing expertise 1 218H Starting From Scratch: How to Sponsor New Clubs

  2. Your Duties • Organize the new club • Set up regular club meetings • Complete the paperwork and plan the charter presentation 2 218H Starting From Scratch: How to Sponsor New Clubs

  3. New Club Support Team • Two sponsors • Two mentors • Lt. governor marketing • District governor 3 218H Starting From Scratch: How to Sponsor New Clubs

  4. Identify Your Target • company size, location, revenue and industry • names of key contacts/decision-makers within the organization • company strategies, key initiatives, priorities, focus and mission • recent news articles pertaining to the company 4 218H Starting From Scratch: How to Sponsor New Clubs

  5. Plan Your Meeting • Make an appointment • Prepare for the meeting • Plan your questions • Mention companies that currently sponsor Toastmasters clubs • Give a value statement 5 218H Starting From Scratch: How to Sponsor New Clubs

  6. Features/Benefits/Value Chart 6 218H Starting From Scratch: How to Sponsor New Clubs

  7. The Demo Meeting • Experienced Toastmasters • Pique prospects’ interest • Consider audience perspective 7 218H Starting From Scratch: How to Sponsor New Clubs

  8. After the Demo • Explain dues and fees • Conduct Q&A • Complete Application to Organize 8 218H Starting From Scratch: How to Sponsor New Clubs

  9. Community Club Publicity • Plan a demonstration meeting • Use media to publicize the meeting • Contact chamber of commerce • Use posters • Target specialized groups 9 218H Starting From Scratch: How to Sponsor New Clubs

  10. Feed Their Enthusiasm • Announce next meeting date / time / place • Select temporary officers • Collect attendees’ contact information • Collect fees from those who are joining • Collect the charter fee 10 218H Starting From Scratch: How to Sponsor New Clubs

  11. Charter PR • Work with district PRO • Local media announcement • Follow-up • Send a photo 11 218H Starting From Scratch: How to Sponsor New Clubs

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