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Commercial Customer Service at Bank One. Background Theme Issue SWOT Analysis HR Issues Recommendation Implementation. Snap Shot Of Our Topic. Background. Commercial Customer Service at Bank One is
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Commercial Customer Service at Bank One www.assignmentpoint.com
Background • Theme • Issue • SWOT Analysis • HR Issues • Recommendation • Implementation Snap Shot Of Our Topic www.assignmentpoint.com
Background • Commercial Customer Service at Bank • One is • the Middle Market segment of the Commercial Banking line of business of Bank One’s Southwest region • the sixth largest bank holding company in the United States, with assets worth over $260 billion • and 74000 states • leading provider of lending, treasury management, and capital markets products to Middle Market businesses and corporations www.assignmentpoint.com
When it bought First USA in 1997, Bank One became the third largest credit card issuer behind Citicorp and MBNA. When acquiring banks to add to Banc One’s portfolio, McCoy usually let the local managers stayon and continue running the bank the way they had in the past. He avoided centralizing the management of his new acquisitions. By regional practices prevailed wanting to grow revenues quickly, the bank took on too many risky loans to large corporations. Bank One’s board asked Jamie Dimon to take over as CEO in 2000 and he did was buy two million shares of Bank One stock, investing $56 million, half of his personal fortune. He wanted to lead the bank with his own money on the line. Dimon eliminated about 8,000 jobs in his first year on the job, cutting the workforce to 75,800. Under Dimon’s leadership, Bank One’s culture underwent important changes 2 Theme www.assignmentpoint.com
Issues What are those way for improving the commercial customer care services and take the position within the largest U.S. market? www.assignmentpoint.com
SWOT Analysis www.assignmentpoint.com
Strength Sixth largest holding company in US. The third largest credit card issuer. Choosing Mr. Jamie Domin as the CEO of the bank. Development of service essentials. Quality improvement measure. www.assignmentpoint.com
Weakness Poor customer service in early 2000. Twisted mix of computer system www.assignmentpoint.com
Opportunity More chance to make profit because of merging and diversified business line. Future direction in the commercial customer service. www.assignmentpoint.com
Threat Different competitors against bank one. Poor technical knowledge and team work. www.assignmentpoint.com
Human Resources Issues Replacing the workforce. Asking questions and solving problem. More authority and responsibility to the field people. Opportunity to share profits. Recognition for outstanding customer service-- Commercial Client Service Recognition Program, Service Excellence E-Cards, Commercial Banking Senior Management Recognition etc. www.assignmentpoint.com
Recommendation RESTRUCTURING THE COMPENSATION PACKAGES MERIT BASED PAYMENT PERFORMANCE BASED PAY BENEFITS THAT CAN BE OFFERED Pensions Provident Fund Gratuity Medical care Life Insurance House-rent Leaves www.assignmentpoint.com
Recommendation(cont….) THE BASIC SALARY SHOULD BE ONLY A NOMINAL PART OF REWARD PLAN INCREMENT SHOULD BE BASED ON MERIT PAY INTRODUCE GOAL ACHIEVEMENT INCENTIVE/BONUS INTRODUCE TEAMWORK REWARD AS GROUP INCENTIVES LONG TERM EMPLOYEE LOYALTY REWARD FLEXI TIME COMPENSATORY TIME OFF AND BONUS LEAVES JOB SHARING AND TIME SHARING ENHANCE THE EMPOWERMENT OF THE SERVICE CONSULTANTS SERVICE CONSULTANTS SHOULD PRESENT THEMSELVES MORE PROFESSIONALLY TECHNOLOGY SHOULD IMPROVE TO SUPPORT THE CUSTOMERS MOST www.assignmentpoint.com
IMPLEMENTATION • RECRUITMENT PROCESS • TRAINING AND ORIENTATION PROGRAM • INSTRUCTIONAL DESIGN • VALIDATION • CUSTOMER SERVICE TRAINING • DIVERSITY TRAINING • PERFORMANCE APPRAISAL: IMPLEMENT TQM CULTURE IN ALL ASPECTS OF COMMERCIAL CUSTOMER SERVICE AT BANK ONE www.assignmentpoint.com
IMPLEMENTATION (cont….) • What is Total Quality Management? To be successful implementing TQM, management as well as employees at Bank One will have to concentrate on eight key elements of TQM: • Ethics • Integrity • Trust • Training • Teamwork • Leadership • Recognition • Communication • COMPENSATION PACKAGE www.assignmentpoint.com
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