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Campaign Techniques

Campaign Techniques. Propaganda . Endorsement - popular figures (movie stars, athletes) tell you to vote for a candidate. Glittering Generality- The candidate has a slogan that sounds good but means little What does it mean?. “Vote for me and we will be free”. Propaganda. Propaganda.

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Campaign Techniques

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  1. Campaign Techniques

  2. Propaganda • Endorsement - popular figures (movie stars, athletes) tell you to vote for a candidate

  3. Glittering Generality- The candidate has a slogan that sounds good but means little What does it mean? “Vote for me and we will be free” Propaganda

  4. Propaganda • The Bandwagon - Everyone is doing it, don’t be left out.

  5. Propaganda • Just Plain Folks - I am just like you, so vote for me.

  6. Propaganda • Stacked Cards - let me tell you all the reasons that I am the best choice. Please disregard anything else you hear or see.

  7. Propaganda • Symbols - the candidate becomes associated with symbols of America, or trust, etc.

  8. Propaganda • Name Calling - slur tactics. • Effective, but not really enjoyable.

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