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BUSINESS BENCHMARK

BUSINESS BENCHMARK. Unit 9 Advertising. noun verb. advertisement advert ad to advertise. What are different forms of advertising? Talk about an advert that impressed you . Do you think television is still the most cost-effective advertising medium ?

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BUSINESS BENCHMARK

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  1. BUSINESSBENCHMARK Unit 9 Advertising

  2. noun • verb • advertisement • advert • ad • toadvertise

  3. What are differentformsof advertising? • Talk aboutanadvertthatimpressedyou.

  4. Do youthinktelevisionisstill the mostcost-effective advertising medium? • Haveyoueverboughtanythingas a resultofseeing a TV advertisement.

  5. Unit10 p53 (writing) Internet advertising • How can the Internet promoteproducts? • Whattypesof company benefit mostfrom Internet advertising? • Whattypesofproducts benefit mostfrom Internet advertising? • How can Internet advertising becombinedwithotherformsofpromotionalactivity?

  6. Coca Cola adverts • What are the conceptsbehind the advertising? • Whattechniques, ideas do theyuse? • What’s the message? • Who are the targets? • Compare the old 1970’s advertwith the modernone • Whatisdifferentabout the London 2012 one?

  7. Holidays and travel Discuss • Target • Style • concept

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