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COLLEGE SPORTS BUREAU: A WEB-BASED TOOL THAT ENHANCES MEDIA PRODUCTIVITY

COLLEGE SPORTS BUREAU: A WEB-BASED TOOL THAT ENHANCES MEDIA PRODUCTIVITY. By: David Whigham. WHAT IS “SPORTS INFORMATION”?. A sports information office is the liaison between the media and a universities athletics program Every athletics program must have a sports information office

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COLLEGE SPORTS BUREAU: A WEB-BASED TOOL THAT ENHANCES MEDIA PRODUCTIVITY

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  1. COLLEGE SPORTS BUREAU: A WEB-BASED TOOL THAT ENHANCES MEDIA PRODUCTIVITY By: David Whigham

  2. WHAT IS “SPORTS INFORMATION”? • A sports information office is the liaison between the media and a universities athletics program • Every athletics program must have a sports information office • Duties include: • Press Releases • Statistical Documentation • Media Guides • Photography • Nominations

  3. HOW DOES THE COLLEGE SPORTS BUREAU ENHANCE WORK IN SPORTS INFORMATION? • Easy to use tool that scans media outlets near student-athlete’s hometowns • Gives school, student-athletes and athletic teams regional and national notoriety • Limits usage of “snail mail” • Time management

  4. COLLEGE SPORTS BUREAU’S WEBSITE • Let’s take a look at the website itself: • www.collegesportsbureau.com

  5. HOW TO USE THIS TOOL… • Create athletic biographies • Make sure work is properly inserted and edited correctly • Automatic generation of media outlets within chosen radius of hometown • Listings of where you want information sent • Send email and look for delivery confirmation

  6. COLLEGE SPORTS BUREAU AND UMES EXAMPLE • 547 press releases produced by UMES Sports Information department in 2011. • Average of 1.49 releases per day (holidays and summer break days included) • Comes out to $5.49 per release sent • Ability to reach out to thousands of new media outlets with every release sent

  7. EXAMPLE (continued) • Approximately 200 student-athletes suited up for Hawk athletic teams in 2011 • The student-athletes ranged in backgrounds from Africa, France, China, Canada, Barbados, South America and Central America • Ability to send press releases to thousands upon thousands of new media outlets

  8. HOW DOES THIS TOOL ENHANCE PRODUCTIVITY IN THE OFFICE? • Holds student-accountable for their works • Enhances recruiting • Gives school national notoriety • Can assist the school with donations and grants from outside sources • Any media attention is good for a media relations office

  9. ANY QUESTIONS? • Any questions?

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