Cloud

1. Cloud

2. Cloud X.25

3. Cloud Internet

4. Cloud Defined – New Style of Computing Cloud computing is the efficient pooling of on-demand, self-managed virtual infrastructure, consumed as a service • Business Benefits: • Maximum Efficiency • Optimized resource utilization and automation, leading to increasingly low-cost delivery. • Increased Agility • On-demand nature in a self-service environment dramatically increases responsiveness to business demands. • User-centric • An approach that empowers end-users through managed IT service delivery, defined by business-level policies, putting the business back in charge of its destiny.

5. Cloud Computing Interest has Surpassed Virtualization Google Trends: Cloud Computing

6. Cloud Computing is the Next Stage in IT Cloud + Maximum efficiency with optimized resource utilization + Increased agility with on-demand computing + User-centric Web Client/Server + Simple to deploy and manage + Broader access + Scale - + Distributed CPU utilization + Added flexibility - Complex / costly to deploy & manage - Not secure - Not efficient Mainframe +Centralized mgmt + Secure - Limited access - Inflexible - Costly

7. Market Forces Drive a Move to Cloud Computing Shift from CapEx to OpExis very attractive Internal IT teams now have a widely publicized cost benchmark Cloud Computing Economics Traditional IT Variable Costs (OpEx) Cloud Computing Fixed Costs (CapEx) Costs Variable Costs (OpEx) Users

8. What Does Cloud Mean for Users? Access an IT as a Service Low, recurring payments based on usage or service level No upfront investment in infrastructure Faster time-to-market

9. What Does Cloud Mean for IT? • Transformation from cost center to service provider Low maintenance and operational overhead Greater visibility into costs and control over service levels Flexibility to acquire or release capacity

10. Different Personalities of Cloud Computing • Application/Information • Sometimes referred to as Software-as-a-Service, a wide ranging services delivered via varied business models normally available as public offering. • Development • Sometimes referred to as Platform-as-a-Service, application development platforms enable application authoring and runtime environment. • Infrastructure • Sometimes referred to as elastic compute clouds or Infrastructure-as-a-Service, virtual hardware made available for varied uses. • Private • Behind a firewall for use by limited, pre-determined audience • Public • Accessible over the Internet for general consumption 2 Main Deployment Environments

11. Private Cloud – Defined • Business Model For Enterprise IT • Efficient pooling of on-demand, self-managed virtual infrastructure • Consumed as a service • Operated for the organization Private Cloud

12. …but Public Clouds are Setting New Cost Benchmarks The Private Cloud Imperative Most enterprise customers Cost per VM hour (2GB instance) Amazon EC2 Reserved Pricing Utilization Sources: Amazon, EMC CIG, VMware analysis Confidential

13. Only VMware Provides An Evolutionary Path to Private Cloud Private Cloud • Efficient pooling of on-demand, self-managed virtual infrastructure • IT consumed as a service • Operated solely for the organization • Three main phases to achieving the goal of IT as a Service • Each phase brings significant business benefits and accelerates the next • Supports existing applications without re-writing or re-architecting the application

14. The VMware Private Cloud Provides a Path to Public Clouds Hybrid Cloud App Loads App Loads App Loads App Loads App Loads Federation & Choice Public Clouds Private Cloud

15. App Stack A App Stack C App Stack B DB2 9 Traditional Business Model For IT Process A Process C Process B

16. The New Business Model For IT : The Private Cloud API • User Access 3. Self-service User access with metering, monitoring, and chargeback API • Standardized Service Delivery 2. Standardized service and service level definitions with automated service delivery • Fully Virtualized Resources API Virtual Datacenters Virtual Datacenters Virtual Datacenters • Virtual Data centers – • Virtualized, shared pools of server, storage, and network resources • virtualized datacenter services (firewall etc) • Policy-driven Management Resource Pools 1. vSphere vSphere vSphere

17. The Milestones and Benefits Milestones To The Cloud Benefits and Metrics • Fully Virtualized Resources • Asset Utilization and Service Levels • Capex/App • Opex/App • Mean Time Between Failures/App • Create an Elastic Compute Factory From Raw Infrastructure • Build Virtual Datacenters with associated Service Qualities • Standardized Service Delivery • Create standardized ‘products’ with associated cost and service levels • Automate the plan, build, deploy (provisioning + placement) cycle • Service Provisioning Time/App • Service Rework/App • Opex/App • User Centric IT • Chargeback • Self Service • Frictionless Computing • Business Agility • Transparent Costing • IT as a Business

18. Private Cloud Economics Illustrative Numbers • Cost Improvements over virtualized datacenters • Reductions in Capex through utilization and policy-driven placement • Reductions in Datacenter Management • Significant Reductions in Opex through standardization, automation, self-service

19. Building The Private Cloud : Unique VMware Technologies API • User Access 3. • Redwood • Chargeback API • Standardized Service Delivery 2. • Redwood • Lifecycle Manager • Fully Virtualized Resources API Virtual Datacenters Virtual Datacenters Virtual Datacenters • Redwood • vCenter Suite • SRM • vSphere technologies • vShield Resource Pools 1. vSphere vSphere vSphere

20. The Fundamental Building Block • 1 • 2 • 3 Virtualization is the key to making all of this happen in an evolutionary way vSphere Existing Apps New Apps Existing and multiple future app models Policy Enforcement Enabling SLA-based management Application Services Availability and security Infrastructure Services Scalable, aggregated infrastructure Hardware Industry standard building blocks

21. Virtual DC QoS Virtual DC QoS Virtual DC QoS Create Shared Pools of Resources with vSphere • 1 • 2 • 3 VDC 1 VDC 2 VDC N CPU/Mem Resource Pools Storage Resource Pools Other Resource Pools … … … … 1 2 3 N 1 2 3 N vSphere vSphere vSphere

22. Edge vmsafe Zones EndPoint Address Security in the Private Cloud Vmware vSphere Compliance vCenter Server VMs Web View Finance vApps vCloud APIs vShield Manager Security & Network vServices VDC vService vSphere Compute | Storage | Network Cluster

23. Standardize Service Definitions • 1 • 2 • 3 • DEFINE SERVICE • Applications / Desktops Apache IIS SQL DB • Pre configured OS images • Compute Capacity : Virtual CPUs, Virtual memory

24. Customer Example • 1 • 2 • 3 Platinum $/mo SLA’s Platinum 99.99 % Gold 99.99 % Price • Utility Managed Service Offerings Gold $/mo Build Processes DB Service Web Server Products Database Products IIS/Windows MS-SQL/Windows • Bundled Products Apache/Linux Oracle/Linux DB App Server Server OS • Infrastructure software components MS-SQL Oracle DB WebLogic IIS Linux Windows Solaris • Industry Standard x86 components

25. User Access and Billing • 1 • 2 • 3 Choose Service Automated Approvals Access Service Automated Billing Users Standard Catalog of services

26. LDAP Group LDAP Group LDAP Group Assembling It Together :The End-End Private Cloud Solution • 1 • 2 • 3 • Administrators • Divides infrastructure into organizations with people, resources and provisioning policies that match use cases • Achieves efficiency, predictability and control VDC 1 Locked Down for Production VDC 2 Hybrid for Pre-Production VDC 3 Internal for dev/test/demo Self-Service Policy Self-Service Policy Self-Service Policy Read only. vSphere Admin approval required for all actions Leases > 30 days require approval Full self-service with chargeback • VM Users • Access VMs and monitoring data (performance, chargeback) via unified interface • Self-service provisioning enhances productivity across application lifecycle Access Control Access Control Access Control Resources Resources Resources Catalogs Catalogs Catalogs

27. The New Stack : The Private Cloud Is The Foundation For All IT Partner Offerings (BI Cloud…..) Desktop as Service Future VMware Offerings Java Cloud (Napa) vCloud API Infrastructure as Service Management++ (vCenter Suite) vSphere New Infrastructure Solutions

28. The Private Cloud Will Be Seamlessly Extended To The Public Cloud VMware Enterprise Customers Service Providers 2 1 3 Private Cloud Federation Solutions Service Provider Cloud Cloud Solutions Desktop Cloud Java Cloud Web Bursting Federation ….. VC ++ Redwood Lab Redwood DR/Backup VC vSphere vSphere VDC Temp Capacity

29. The vCloud Initiative Choice • Across internal and external clouds • 1500+ service providers • vCloud Express Enterprise Ready • Proven robust platform used by 150K+ customers • Policy-based management, SLA, security, high availability for the cloud vCloud Initiative • Optimized for new and existing applications • No need to rewrite or re-implement your applications Broad Application Compatibility Confidential 34 34

30. vCloud Services Platform: Project Redwood Software that provides the interface, automation, and management feature set to allow enterprises and service providers to supply VMware Infrastructure resources as a web-based service. Users can serve themselves by creating, using, and managing virtual machines and vApps, while IT maintains control and bills for usage.  VM Users Chargeback IT/ Service Providers Enabling for “IT as a Service” Confidential 35

31. vCloud Express • A new class of cloud compute services offered by vCloud partners: • Self-Service Portal • vCloud API • Web-based Signup/Activation • Utility Pricing • Credit Card Billing • Interoperability Across Service Providers Confidential 36 36

32. vCloud API • RESTful • Designed for web infrastructure • Extensible, Modular • Release in “Open” form • Spans vCenter Instances • 100% Virtual • VIM API Unchanged • Initial active service providers: • Terremark • Hosting.com • BlueLock • Melbourne IT (APAC) • Logica (EMEA) vApp Upload/Download Inventory Listing vApp Operations Catalog Mgmt Task Mgmt SP Automation Platform as a Service Enablement 37 Confidential 37

33. “Redwood” Benefits for the Private Cloud

34. Business Benefits of Private Cloud on VMware • Maximum Efficiency • Optimized resource utilization, leading to increasingly low-cost delivery. • Increased Agility • On-demand nature in a self-service environment dramatically increases responsiveness to business demands. • Greater Control • Resilient and secure without unnecessary overhead. • User-centric • An approach that empowers end-users through managed IT service delivery, defined by business-level policies, putting the business back in charge of its destiny.

35. The VMware “Bill of Material” for Private Cloud API • User Access 3. User access with metering, monitoring, and chargeback • Private Cloud Management • vCenter “Redwood” • vCenter Chargeback API • Standardized Services Definitions 2. Standardized service and service level definitions • Infrastructure and Ops Management • vCenter CapacityIQ • vCenter ConfigControl • vCenter AppSpeed • vCenter SRM API • Compute Factory 1. Virtualized, shared pools of server, storage, and network resources vSphere Ent+

36. The VMware Difference • Pragmatic, evolutionary approach to cloud computing • Doesn’t leave existing infrastructure and applications behind. • Market leading virtualization platform • Greatest efficiency – most favorable economics • Right security and compliance model • Highly Resilient – architected for high availability and disaster recovery • Secure – a stronger approach to security that encompasses dynamic infrastructure and moving boundaries • Only comprehensive management for private cloud • Infrastructure / ops Mgmt, disaster recovery, chargeback, self service • Interoperability • Dynamic movement between clouds within a common management model