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MARKETING

MARKETING. Kinds of markets What is marketing? Market analysis Market research The product life cycle The marketing mix The 4Ps. Kinds of markets. General: A market is a meeting place between who sells and who buys .

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MARKETING

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  1. MARKETING Kinds of markets What is marketing? Market analysis Market research The product life cycle The marketing mix The 4Ps

  2. Kinds of markets General: • A market is a meeting place between who sells and who buys. • Sellers and buyerstry to understand each other’s needs and psychology in an attempt to reach a profitable exchange. • Most modern markets specialise. • Nowadays it can be rare for sellers and buyers to meet physically.

  3. Kinds of markets Commodity markets Industrial markets Financial markets Consumer markets

  4. What is marketing? • It’s a PLANNING PROCESS that identifies the needs and wants of potential customers; • then it creates a product or service to meet these requirements. • (So it’s not just a simple matter of selling and advertising a product!!!) • The main aim of marketing is to convince a potential customer to buy new products.

  5. The marketing concept THE CUSTOMER PROMOTION Market analysis Market research PLACE Planning and development PRICE PRODUCT

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