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Kathy Truong Art 420 Textiles and Apparel Economics. Carter’s, Inc. CRI. Philosophy since 1865 “We celebrate childhood by supporting babies, children, and families with thoughtful designs, quality materials and construction and convenient shopping options.”
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Carter’s, Inc. CRI • Philosophy since 1865 • “We celebrate childhood by supporting babies, children, and families with thoughtful designs, quality materials and construction and convenient shopping options.” • http://www.carters.com/carters/carters-story.html
Carter’s, Inc. • -founded by Willaim Carter Company in 1865 • -headquartered in Atlanta, Georgia • -stores in U.S., Canada and Japan • -products include bodysuits, pants, undershirts, blankets, gowns, bibs, caps, booties, playclothes, knits and woven apparel, sleepwear, pajamas, sleepers, bedding, outerwear, swimwear, shoes, socks, diaper bags, gift set, toys, hair accessories, denim, t-shirts, fleece, hosiery for newborn to 7
Carter’s, Inc. • Over 600 retail brand store locations • -Babies ‘R Us • -Belk • -Bon-ton • -JCPenney • -Kohl’s • -Macy’s • -Sears • -Target
Carter’s, Inc. • Brands include: • -Carter’s • -Just One You • -Child of Mine • -OshKoshB’gosh • -Genuine Kids • -Precious firsts
Carter’s. Inc. • Competitors • -Disney Babies • -Old Navy • -Gymboree • -Children’s Place • -Gerber • -Gap Kids • Carter’s, Inc. is the largest brand marketer in the United States who exclusively caters to baby and children’ wear
Carter’s, Inc. • American brand, but imported
Carter’s, Inc. • 5 year span proves a positive linear rise of 10 annually
Carter’s, Inc. • January 13thto February 21st of 2014